DIGS, Flagship Store Opened in Soho at 284 Lafayette Street

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DIGS ("Done In Great Style") is thrilled to announce the Grand Opening of their Soho Flagship boutique and the launch of their newly designed interactive website.

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Inspired by European sophistication and timeless elegance, DIGS offers a vast assortment of women's apparel and accessories at affordable price points. Whether shopping online or in-store, DIGS shoppers can shop DIGS house labels including DIGS Couture, DIGS Bijioux, Royal DIGS, one-of-a-kind, Vintage DIGS and now can purchase pieces from the recently launched private label collections including, DIGS CLEAN (flattering basics), DIGS BEAUTE (high quality beauty products) and DIGS LUXURY BEACH.

DIGS SoHo will continue the tradition of enhancing a "sense of discovery" by offering shoppers a continuous flow of new and exciting merchandise on a weekly basis. Simply put, every customer is guaranteed to have a shopping experience that they will cherish every time they visit DIGS SoHo, DIGS Upper East Side or online at DIGSMODA.COM.

Fashionistas of all ages who have been enthusiasts for years shopping the Upper East Side DIGS Boutique can now explore the latest new fashion and accessories at the new Soho Flagship location and at DIGSMODA.COM website.

At the helm of the highly successful DIGS brand is Eva Rajwans who co-founded the label in 2006 with her husband and business partner Bhinda Rajwans. Together their knowledge, passion, and fashion forward sense of style has put DIGS on the map as an emerging global luxury retailer and brand.    

Additional Information:

DIGS SoHo & DIGS Upper East Side boutiques are open daily Monday - Sunday from 11:00 a.m. - 8:00 p.m.

DIGSMODA.COM is open 24 hours a day, 365 days a year.

Address: DIGS SoHo
284 Lafayette Street (between Prince and Houston)
Ph: 212-226-3363

Address: DIGS Upper East Side
1054 3rd Ave (at 62nd Street)
Ph: 212-750-0101

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Geralynn Madonna, CEO

Yaasmine Afshar
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