DIY Personality Bryan Baeumler Named New Ambassador for Dickies® Canada

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Williamson-Dickie Canada Co., the leading global workwear brand is pleased to announce DIY Personality, Bryan Baeumler as the Brand Ambassador for Dickies Canada.

Williamson-Dickie Canada Co., the leading global workwear brand is pleased to announce DIY Personality, Bryan Baeumler as the Brand Ambassador for Dickies Canada. Baeumler is a Gemini award-winning host of the top rated HGTV series Disaster DIY and two new shows, House of Bryan2: On the Rocks and Leave it to Bryan which begins airing in 2012.

Bryan owns and runs a construction company, Baeumler Quality Construction and is part of a new breed of contractors who are equipped with a business plan, a deep passion for the work they do and an ambition to set new standards in their trade. Working with likeminded young tradesmen, his team works hard and aims for a high level of craftsmanship on every job. This ethic resonates perfectly with Dickies, 90 years after the company’s introduction, workers all over the world whether they are tattoo artists, custom car builders, musicians, skateboarders or construction workers, still choose Dickies as their number one choice when it comes to durable, functional and quality clothes for hard work.
"We are pleased to introduce Mr. Baeumler as the new spokesperson for Dickies Canada, said Ryan Sampson, Marketing Manager, Williamson-Dickie Canada Co. “Bryan’s positive and hardworking attitude makes him a perfect fit for our brand and we feel he will represent us well both on the construction site and with our everyday consumers.”

Baeumler’s duties will include representing the brand on his construction sites, at local and national media appearances and during the production of his television shows. He will also provide authentic consumer insights for the brand.

"I'm excited about working with Dickies, and representing them as their Brand Ambassador," says Baeumler. “I have been wearing Dickies for years and believe in this brand. This is a perfect partnership that represents me and my team authentically.”

About Dickies
Dickies® is the leading global brand of innovative and trusted work wear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for 90 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic Original 874®Work Pant to footwear and much more. Embraced by workers everywhere, Dickies is defined by the people who wear our apparel - independent, no nonsense and a little rough around the edges. As the signature brand in the portfolio owned by Williamson-Dickie Mfg Co., Dickies products are available in more than 60 countries worldwide.

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Micki Benedetti
MB Communications
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