Highland Park, MI (PRWEB) January 17, 2012
Budco Vice President of Marketing and Product Development Jeff Sierra, along with Ford Motor Company ESP Program Manager Joe Wiegand, will be presenting “How Ford Drives Engagement with Both Traditional and Emerging Channels.” The session will describe how combining traditional offline communication channels with emerging digital or online channels can create highly effective marketing communications. The session will also include a demonstration of how Ford creates data-driven personalized content and delivers it to customers in real-time.
“Budco and Ford have been long-term partners, and together we have created some very effective approaches to engaging customers and selling product through the direct channel,” commented Sierra. “We are thrilled to be at the PODi AppForum to share what we have learned with others in the industry.”
PODi AppForum is the top educational event for hundreds of marketers, brand owners, procurement managers, agencies, printers and print and marketing service providers who want to learn about powerful new marketing applications and technologies. The tenth annual event will be held at the Tropicana Hotel in Las Vegas from January 23 through January 25. For more information about the AppForum, visit http://www.appforum.org.
Budco is a leading fulfillment and direct marketing organization headquartered in Highland Park, Michigan. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication. Founded in 1982, Budco applies a suite of in-house resources to develop and execute innovative, end-to-end business solutions, delivering results that drive client success. Primary industry segments include automotive, pharmaceutical, health care, retail, travel and leisure and consumer packaged goods.
About Ford Motor Company
Ford Motor Company is an American multinational automaker founded in 1903 and based in Dearborn, Michigan. Ford primarily develops, manufactures, distributes and services vehicles and parts worldwide. It operates in two sectors: automotive and financial services. The automotive sector offers vehicles primarily under the Ford and Lincoln brand names, marketing cars, trucks and parts through retail dealers and through distributors. The financial services sector offers various automotive financing products to and through automotive dealers.