House of Brides Receives Raves for Allure Bridals Trunk Show

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House of Brides in Schaumburg, the World’s Largest Wedding Store, hosted the Allure Bridals Trunk Show Friday January 13th, Saturday January 14th and Sunday January 15th. The trunk show garnered a huge response from customers.

Allure Bridals available in sizes 2 - 32

Allure Bridals available in sizes 2 - 32

President Eva Buziecki states, “Allure’s appeal can be greatly attributed to the wide selection and variety of silhouettes and styles.”

House of Brides received an overwhelming response from customers who attended the designer's trunk show of wedding dresses this past weekend. Brides have anticipated the designer’s newest collections of bridal attire. The salon was heavily booked all 3 days of the event with brides viewing the 2012 collections of Allure Bridals, Allure Couture and Exclusive Bridals.

The latest Allure collections emphasize the Statement Gown. The early trend for 2012 is dramatic design teamed with exceptional construction. The new Allure Bridals line focuses on flamboyant skirt design with both dramatic and simple silhouettes. Allure Couture marries sleek silhouettes with rich embellishment. Many styles feature Swarovski crystals. The Exclusive Bridals collection updates classic looks with modern details with an eye for figure flattering bridal gowns.

Allure is one of House of Brides most popular bridal collections. The retailer first premiered the collections with the Spring 2010 season and received an immediate response from their brides. Renowned for its exceptional quality and craftsmanship, the collection has been in demand at all 6 bridal salons. President Eva Buziecki states, “Allure’s appeal can be greatly attributed to the wide selection and variety of silhouettes and styles.”

The bridal retailer has used the designer predominantly in its recent marketing including print and in-store campaigns. The retailer will also use the collections heavily in its new 2012 catalog due to premiere later this month.

Due to the popularity of Allure Trunk Shows, the bridal retailer plans to showcase the designer in future trunk shows and events. House of Brides received a similar response to last year’s trunk show in Schaumburg. Future plans include trunk shows at the retailer's other locations.

The Allure collections are viewable now at and samples are available at all 6 bridal salons.

House of Brides is open 7 days a week and has 6 bridal salons in the Chicagoland area. The locations are in Chicago, Glen Ellyn, Oak Lawn, Aurora, Orland Park and Schaumburg, the World’s Largest Wedding Store. Appointments are suggested. Contact House of Brides for more details.

About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.


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