Play Anywhere® Powers the Next Generation of Personal Digital Content Streaming: MAP™ Launches to Enable Multi-Platform, Multi-Access to Music, Movies and More

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Catch Media today announced that its award-winning, patented licensed Smart Cloud technology, Play Anywhere®, as part of NowOnline’s MyMusic, will be powering N Square’s next generation, over-the-air content streaming service, MAP™.

Catch Media (, today announced that its award-winning, patented licensed Smart Cloud technology, Play Anywhere®, as part of NowOnline’s MyMusic, will be powering N Square’s next generation, over-the-air content streaming service, MAP™.

MAP™ is a wireless smart-streaming desktop media unit that enables content playback across all Android, iOS, Windows Mobile and RIM devices. N Square provides MAP™ turn-key technology to audio manufacturers across the globe for a cost and time effective alternative in product development. The MAP™ service is integrated in to physical media hubs so that users can stream any digital content from a media library to a flat-screen TV for example and control it all through their smartphone.

MAP™ users never have to connect their device to their computer to transfer content and can access their entire music collection at home, on the go or overseas, via the embedded MyMusic Smart Cloud service. Once MAP™ phone app is downloaded and installed on to a smartphone, it can automatically recognise a MAP™ under the same Wi-Fi network and reproduce high quality music at the MAP™ local speaker systems.

Not limited to just music, MAP™ can stream any digital content including, photos, video, web content and it also has the capability of turning a TV in to a Smart TV, or a desktop Android system to act as a media hub while also running most Android apps on large-screen TVs, including the likes of YouTube, BBC News, Facebook and Angry Birds.

Catch Media, together with Now Advertising Production Limited (NowOnline), an international hi-tech targeted mobile advertising company based in Hong Kong, has converted Play Anywhere® technology in to two applications. The first is a scan-and-match cloud music service to smartphones called MyMusic, one of the few licensed cloud music services supported by music labels and publishers. The second application is a music rights protection technology and sub-licensing service called AirMusic license.

Yaacov Ben-Yaacov, CEO Catch Media Inc. commented: “Morgan Stanley predicts that by 2020 there’ll be over 10 billion connected mobile devices across the globe but today’s consumers demand ubiquitous access to their digital content, regardless of where, how and when they want to access it. Back in 2010, we launched and integrated Play Anywhere® technology in to our partner offerings, creating one of the very first Smart Cloud, music streaming services.”

Mr. Ben-Yaacov continued: “As you’d expect from innovators, we’ve worked to stay ahead of the curve and with today’s launch of next generation cloud music services with NowOnline and N Square, we’re providing users with simple and ubiquitous access to their music, no matter where they are or what device they want to play it on.”

Catch Media is exhibiting at the 2012 International CES in Las Vegas. Please email to arrange a personal demonstration.

For further information on Catch Media, please contact:

Mark Hampton at The Halo Agency
E – Mark(at)thehaloagency(dot)com
Tel – (415) 606 7374

Neil Robertson at Speed Communications
E – Neil(dot)robertson(at)speedcommunications(dot)com
Tel – (+44) 7739 322 503
T – @neil_robertson

About Catch Media

Catch Media is a B2B technology company that deploys award-winning patented technology, Play Anywhere ®, and a suite of products that allow its partners to offer consumers seamless and convenient access to their digital content regardless of the distribution method, be it physical or digital.

Through its technology, Catch Media also provides our partners with the business intelligence to allow them to better gauge and meet their consumers’ needs.

The Play Anywhere® platform allows transactions to occur among the ‘walled garden’ clouds that are increasingly restricting the consumer’s ability to use and share content as they wish.

As a DECE/ UltraViolet member and developer partner, Catch Media announced the integration of movies through the Play Anywhere® platform at CES 2012 while also providing seamless access through the Play Anywhere® interfaces via any smartphone or tablet as well as through the Web, set top boxes, Smart TVs and any many other connected devices.

About NOW

Founded in 2003, NOW is a targeted mobile advertising company that specialises in cutting edge, high-tech outdoor advertising and street furniture production services.
In 2010 NOW rolled out NowOnline MyMusic and followed that up in 2011 with AirMusic. Both of the services are powered by Catch Media’s Play Anywhere technology and both develop targeted adverts and promotions on mobile devices around music users are interested in and play through NowOnline MyMusic, AirMusic and apps alongside outdoor advertisements implementing the technology.

N Square

N Square Ltd provides intensive technical support to product development partners in order to embed N Square’s cutting edge MAP™.

N Square monetizes the ecosystem through licensed and flexible differentiation technologies that interact with product vendors, mobile developers and internet marketing partners. The cloud-based clearing house distributes revenue to content holders per-usage and to business partners, per-ID code, either preloaded to the products and affiliate program or users of mobile apps.


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Mark Hampton
The Halo Agency
+1 415 322 8098
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Neil Robertson
Speed Communication
+44 7739 322 503
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