Top Industry Experts and Practitioners Analyze Customer Data to Drive Business Strategy in San Francisco – March 4-9

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Leading enterprises such as Microsoft, Harrah’s, American Red Cross, Wharton School, Smithsonian Enterprises and many more share their skills and first-hand experiences using data to gain business insight at eMetrics Marketing Optimization Summit – March 4-9, 2012, San Francisco. Early Bird pricing ends this Friday, January 20th offering $400 off onsite registration.

eMetrics Marketing Optimization Summit, March 4-9, 2012, San Francisco, California

Today, the eMetrics Marketing Optimization Summit announced their roster of keynote speakers of the eMetrics Marketing Optimization Summit in San Francisco, March 4-9, 2012. Steve Petitpas from Microsoft starts off eMetrics with his keynote: On the Hook for Results with the C-Suite.

Petitpas will be joined by other notable keynoters including Sharron J. Silva of the American Red Cross, Jeffrey Boorjian of Harrah's, Peter Fader from the Wharton School, Stephen Few, Perceptual Edge, Dylan Lewis, Intuit , and Jim Sterne, founder of the eMetrics Marketing Optimization Summit.

The event features an impressive line-up of major organizations, gathering to share best practices and lessons-learned focused around the theme of the event, “Leveraging Customer Data to Drive Business Strategy.”

The agenda for the five-day conference features historically popular marketing analytics topics across nine tracks focusing on social media metrics, B2B marketing metrics, customer experience optimization, deep data diving, driving traffic, metrics management, mobile marketing metrics and website optimization.

Serving up keynotes, panels, breakout sessions, clinics, an exceptionally diverse vendor exhibit roster, roundtable discussions and peppered with networking opportunities, the eMetrics Marketing Optimization Summit solves real-life problems and challenges through peer insight, new tools and technologies, and shared wisdom and experiences.

Download the conference preview to see the full eMetrics Marketing Optimization speaker line up and array of case studies.

Early Bird pricing ends this Friday, January 20th offering individuals a savings of $400 over onsite registration. Bring the Team and take advantage of up to $1,000 additional savings. Each additional attendee from the same company registered at the same time receives an extra $200 off the Conference Pass - Up to $1,000 savings.
The eMetrics Marketing Optimization Summit is supported by the Web Analytics Association, ForeSee, TagMan, comScore, iPerceptions, bizo, Google, ensighten, stratigent, Speed-Trap, SiteSpect, opinion lab, clictale, SAS, ExactTarget, UBC Continuing Studies, UC Irvine Extension, unilytics, CrowdScience, AtomicLabs, NextAnalytics, tealeaf, ConceptFeedback, digitaria, analytics pros, Yahoo! Web Analytics, ObservePoint and Teradata.

About Rising Media
Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produces events including Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, DemandCon, GAUGE, Predictive Analytics World, Text Analytics World, Affiliate Management Days, Building Business Capability, Social Media Economy Days, Web Effectiveness Conference, Search Marketing Expo, SemTech and Social Gaming Summit in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.


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Patty Caron
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