The Annuitas Group Continues Strong Revenue and Customer Growth in 2011

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The Annuitas Group continues to establish itself as a market leader in lead management process and marketing automation technology

B2B Lead Management Experts

B2B Lead Management Experts

“Both our client and internal growth in 2011 directly reflect how Fortune 500 and other B2B organizations are embracing implementing a lead management process...,” said Jay Hidalgo, President of The Annuitas Group.

The Annuitas Group, the recognized leader in lead management consulting services, today announced year-over-year revenue growth for 2011 of over 27 percent. In conjunction with the growth, The Annuitas Group acquired several marquee B2B clients including Ariba, Rubbermaid, Pitney Bowes, GFI, CPI, Fiserv and Quest Software.

2011 was a year where lead management and creating consistent and predictive processes for sales and marketing organizations was a noteworthy topic among analysts. IDC noted, “BtoB companies’ inability to align sales and marketing teams around the right processes and technologies has cost them upwards of 10% or more of revenue per year.” And Gartner in their March 2011 Lead Management Marketscope stated, “Global 2000 companies that focus on improving lead management processes will increase revenue 5% to 10%.”

“2011 was a significant year for The Annuitas Group both in terms of growth and industry recognition,” said Carlos Hidalgo, CEO of The Annuitas Group. “We’ve been advocating for years that aligning sales and marketing on process is key to revenue growth. B2B organizations now understand where they need to focus and the significant financial and internal benefits they realize by focusing on lead management.”

In addition to significant revenue and customer growth, other 2011 milestones for The Annuitas Group included:

  •     The addition of strategic partnerships with leading B2B industry vendors Eloqua and Harte Hanks
  •     Industry accolades and recognition for Carlos Hidalgo, CEO, included being named for a third year in a row to the Sales Lead Management Association’s (SLMA) 50 Most Influential People, as well as being recognized as a Who’s Who in B-to-B by B2B Magazine
  •     Jay Hidalgo, President, being appointed a charter Executive Council member of the Marketing Automation Institute (MAI)

The Annuitas Group also strengthened its team by adding Brenda Kring as a Senior Lead Management Consultant. Brenda has over fifteen years’ experience in marketing operations, demand generation and communications in the enterprise high tech industry. Before joining The Annuitas Group, Brenda was Vice President, Consulting Services for Marketing Transformation Services (MTS) and Director, Demand Generation for CyberSource, where she was responsible for sales and marketing pipeline performance.

“Both our client and internal growth in 2011 directly reflect how Fortune 500 and other B2B organizations are embracing implementing a lead management process as the foundation for their marketing automation solutions,” said Jay Hidalgo, President of The Annuitas Group. “We look forward to continued success in 2012 and helping our clients significantly increase revenues and a return on their marketing investments.”

About The Annuitas Group
The Annuitas Group is the leading provider of sales and marketing process consulting services for B2B technology, financial and manufacturing companies. With more than 50 years of combined experience, The Annuitas Group helps clients achieve greater marketing and sales efficiency through more productive and efficient lead management, marketing automation and demand generation programs. In all, The Annuitas Group has been able to identify over $750 million of potential revenue within their clients by developing new sales and marketing lead management process. For more information, visit http://www.annuitasgroup.com.

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Lori Piening
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