CellepathicRx© Launches Hyper-targeted Retail Couponing for its mHealth Pharmacy Offerings

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Helps drive pharmacy traffic and build store loyalty

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We help pharmacies deliver the right message to the right person at the right time.

CellepathicRx© has upgraded its suite of mobile and multimedia pharmacy solutions to include hyper-targeted, integrated, front-store couponing for retail pharmacies, which helps drive pharmacy traffic and build store loyalty.

CellepathicRx provides HIPAA-compliant, client-branded, mobile health software-as-a-service (SaaS) solutions. Technologies such as SMS text, QR Codes; mobile web and apps for all major smartphone and feature phone platforms; including e-mail; and interactive voice response (IVR) technology help CellepathicRx clients deliver meaningful and timely customer communication.

The company has a suite of mobile and multimedia pharmacy solutions that offers the following advantages:

  •     Helps reduce script abandonment with “will call” and “bin management” modules
  •     Mobile refill, refill reminders, dosage reminders, patient-configured reminders and scheduling
  •     Mobile diary and patient self-reporting
  •     Patient education, tips and condition-specific information delivery
  •     No upfront hardware or software capital expenditure

The upgraded release offers mobile couponing to drive front-of-the-store pharmacy traffic with hyper-targeted offers and coupons for retail customers, helping to build store loyalty among patients.

Through CellepathicRx’s unique relationship with Adheris, the leading and largest provider of direct-to-patient medication adherence programs, the company turns its solutions from a cost center into a profit center for pharmacies.

“We help pharmacies deliver the right message to the right person at the right time, using the multimedia channels they prefer,” said Greg A. Muffler, CEO of CellepathicRx. “Our relationships with industry partners like Adheris give us the unique ability to help pharmacies build loyalty among customers, increase patient adherence to medications, and do so in a cost-effective way.”

The latest release of CellepathicRx’s pharmacy solutions becomes available today. Visit http://www.cellepathicRx.com for more information.

About CellepathicRx©
CellepathicRx© is a market-leading provider of HIPAA-compliant, mobile and multimedia-based, “direct-to-patient” communication systems that deliver cost savings and improved outcomes for healthcare companies and their patient members. By harnessing the timely, direct and personalized power of SMS text, mobile web, smart phone apps, e-mail and interactive voice response (IVR) technology, CellepathicRx’s mobile health communication platform targets patients to help them understand and adhere to medication regimens, clinical trial protocols, health coaching, and health and wellness programs. Based in Cleveland, Ohio, with offices in Raleigh, N.C., CellepathicRx is an Access Mobility Inc. company. Visit http://www.cellepathicrx.com or call 440-397-4884 for more information. Follow us on Twitter - @cellepathicrx.

About Adheris, Inc.
An inVentiv Health company, Adheris offers direct-to-patient programs that provide valuable medication education, timely prescription refill reminders and copay assistance. Adheris’ programs are HIPAA compliant and are proven to influence positive behavior change for millions of patients on products across all major therapeutic classes. The Adheris pharmacy network includes more than 20,000 pharmacies, accounting for approximately 45% of all retail prescriptions. For more information, visit http://www.adheris.com.

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Malissa Bodmann
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