Dixie Sales Company Adds Servantage™ to Business Name

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Growth built on strong service that provides our customers an advantage inspired a new name: Servantage Dixie Sales

Dixie Sales Company, an independent, full service, value-added distributor, announced that effective immediately the company will do business as Servantage™ Dixie Sales.

Harold Reiter, CEO explained the name change does not indicate a change in ownership, but more accurately represents the comprehensive and innovative customer-support services the company provides its partners as well as its rapidly growing sales and expanding customer base and market areas it serves. Established in 1914, Dixie Sales Company originally focused its sales and marketing efforts on the southeastern U.S., but has since successfully expanded throughout the U.S. and Canada in support of its key business partners.

While it will continue to use the established name “Dixie Sales” with Servantage, the addition of Servantage™ better reflects the company’s unique position as a trusted partner and reliable resource for manufacturers and national multiple-store retailers. Reiter went on to explain, “By delivering responsive and dependable service, our partners have a competitive advantage; in reality, a service advantage, thus Servantage Dixie Sales.”

“Our employees are valued for their knowledge and ability to anticipate needs. Coupled with their capacity to connect with our partners on a personal level, they’ve enabled us to grow and expand internationally, despite the challenging economic climate of the past few years,” said Mike Rounsavall, president. “The high-quality service we’re able to provide gives our partners an advantage in the market, which makes everyone successful.”

About Servantage Dixie Sales

Servantage Dixie Sales, established in 1914, is an independent, full service, value added distributor that enhances end-user experiences with consumer products. The company’s core-competencies are customer service, integrated distribution and logistics, and product-support service networks. As a trusted partner and reliable resource, manufacturers and multiple-store retailers depend on Servantage Dixie Sales to create a seamless brand experience for their customers. Headquartered in Greensboro, NC, Servantage Dixie Sales operates distribution centers in Greensboro, Memphis, TN, and Toronto, Canada, as well as two contact centers providing customer support in English, French and Spanish. For more about ServantageTM Dixie Sales, visit the company online at http://www.dixiesales.com.

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Harold Reiter, CEO

Mike Rounsavall, President