Targeted Social Helps Politicians Get "Socialitical" on the Campaign Trail

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Superior Targeting Technology Hyper-Localizes Campaigns to Engage & Activate Voters Through Video on Social Media

Socialitical helps campaigners target, engage, educate, and activate potential voters.

Broadcast and billboard ads alone are no longer the most effective campaigning tools. Socialitical, and the technology we’ve developed, provides an active and effective solution for candidates, parties, and causes," said Managing Partner, Corey Gottlieb.

As the 2012 Campaign Season kicks off, social marketing company, TargetedSocial, today announced Socialitical (http://www.getsocialitical.com), a new non-partisan social media marketing solution. Socialitical provides a highly targeted vehicle for politicians, campaign managers and lobbyists to identify, reach, and activate potential voters through social media channels such as Facebook, LinkedIn, Twitter, YouTube, and more.

With over 4.5 million domestic unique conversations about politics happening on Facebook each day, Socialitical’s proprietary social advertising platform ensures that those on the campaign trail have an active voice in the conversation. Three distinct social video formats provide in-network viewing through Facebook and other social networks, enabled for instantaneous and seamless social sharing.

The company’s 360 degree approach to social media includes social listening that informs real-time constituent trends and sentiment, optimization of social identity across the social graph, the most engaged and accountable video experience in the marketplace and advanced targeting technology that helps political parties reach over 155 million domestic Facebook users.

Leveraging the company’s API-connected platform, Socialitical’s team of new media experts craft highly specialized campaigns that target constituents by interests, affiliations, demographics, behavior and geography – down to a single zip code - to drive relevant voter traffic and consideration. The company’s breakthrough social video platform allows clients to activate hyper-targeted dynamic video campaigns through several distinct formats directly within Facebook.

Since real-time social data drives informed action, the company’s social listening services ensure that campaigners have a finger on the pulse of relevant conversations and topics being engaged online.

“Broadcast and billboard ads alone are no longer the most effective campaigning tools amongst today’s digitally-connected Americans. Social media strategies are imperative for candidates looking to target, engage, educate and most importantly activate potential voters,” said Socialitical Managing Partner, Corey Gottlieb. “Socialitical, and the technology we’ve developed, provides an active and effective solution for candidates, parties, and causes to reach these audiences at a hyper-local level in a meaningful way.”

Headed by advertising veteran and entrepreneur, Corey Gottlieb and former Director of Political Strategy at Cox Media, Felix Angelastro, Socialitical brings over 20 years of real media advertising and political experience. Socialitical’s parent company, TargetedSocial, has run social advertising campaigns for some of the largest global brands including Delta, Gilt Group, Horizon Media, Kraft Foods, and Sears. Socialitical is headquarted in New York City.

About Socialitical
Socialitical (http://www.getsocialitical.com) is a social marketing company that offers turnkey strategies for political campaigns to target, engage, educate, and activate potential voters. Socialitical’s non-partisan solution is powered by a proprietary technology that allows for hyper-localized audience segmentation via social media channels such as Facebook, LinkedIn, Twitter, YouTube, and more. Candidates, parties, and causes can custom target individuals based on interests, affiliations, demographics, behavior and geography – down to a single zip code - to drive voter traffic and consideration. Through Socialitical’s social listening service, campaigners can engage an active dialogue in relevant online conversations. Socialitical was launched by parent company, Targeted Social, a social advertising company that has worked with some of the world’s largest brands including Delta, Digitas, Gilt, Horizon Media, Kraft Foods, and Sears. The company is headed by advertising veteran and entrepreneur, Corey Gottlieb, who serves as Managing Partner and Felix Angelastro, Partner and former Director of Political Strategy at Cox Media. Socialitical is headquarted in New York City. For more information visit us online at http://www.getsocialitical.com and on Twitter: @socialitical.

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