snom technology Names Alloy Computer Products Platinum Distributor in Australia

Share Article

Distributor recognized for leading snom’s rapidly growing sales channel in Australia and New Zealand

snom technology AG, a leading developer of IP desktop phones and IP communications solutions, today announced that Alloy Computer Products has been named a Platinum Partner under snom’s Gold and Platinum Partners Program for 2012. Gold or Platinum partner status is awarded in recognition of strong sales of snom products, as well as the high levels of support international partners have provided to their snom customers throughout 2011.

Alloy is one of only nine distributors worldwide that have been awarded Platinum Partner status and the only one in Oceania. Platinum status under the snom Partner Program brings with it a number of partner benefits, including additional channel advertising support, participation in joint marketing campaigns, additional sales activity and inclusion in the snom Certified Engineer program.

“Platinum Partner status is awarded in recognition of the hard work our partners have been doing pushing our products through their sales channels,” explains Dr. Michael Knieling, executive director at snom technology AG. “All of our Platinum and Gold partners have had a very successful year selling snom’s products, and it is great that we are able to recognize this by awarding them Platinum and Gold Partner status. However, this is not just based on sales, but also the fact that these distributors have displayed fantastic customer support and knowledge of the snom product portfolio. These distributors have gone above and beyond simply selling our products.”

snom has three levels of distributors – platinum, gold and official – as part of its Partner Program, a comprehensive indirect channel sales program designed to broaden snom’s global sales coverage and drive sales for the company’s portfolio of advanced IP business phones. The program is anchored by snom’s distributor partners who provide the mission critical, on the ground sales support and distribution for snom’s products to snom Certified VAR partners, its growing network of highly trained telecom resellers, interconnect, IT services and managed IT service providers worldwide.

"We have had a very successful year with snom. The snom product range has always been technically innovative and feature rich - and snom has had their focus on excellence in the last year. Here at Alloy, we have put in a lot of work into further developing our distribution channels in Australia and New Zealand, and the results of that work have shown through in good levels of sales for 2011" said Karl Baker, Marketing Director at Alloy. "We believe 2012 will be another exciting year for the local snom channels".

A total of 19 companies worldwide were recognized as snom Gold and Platinum level distributors for 2011. A full list of snom’s global Platinum and Gold Distributor partners for 2011 can be found at snom’s website at

Launched in 2007, snom’s Partner Program is a comprehensive global channel sales and marketing program to provide snom’s network of distributor and registered and certified value added reseller partners with the tools to support and expand snom’s worldwide customer base, delivering the optimal level of customer service and direct access to the latest snom technology.

For more information about snom in the Americas, please visit us at; follow us on Twitter at; become a fan on Facebook at; or join our LinkedIn group at

About snom
snom technology AG develops and manufactures VoIP telephones and related equipment based on the IETF open standard, SIP (Session Initiation Protocol). Recognized for its high-quality, customizable and cost-effective business solutions, snom is also differentiated by the company’s history in the VoIP industry and its dedication to high security standards. All of snom’s products, from desktop phones to IP PBXs, are designed to be fully interoperable with leading communications equipment vendors. snom customers benefit from the interoperability and flexibility that the snom telephones offer, including plug-and-play integration and universal compatibility with any SIP-based telephony platform. In September 2011, the snom 300 and the snom 821 were the first SIP phones which were officially tested and qualified as interoperable with Microsoft Lync™ by Microsoft.

Founded in 1996 and headquartered in Berlin, Germany, snom technology AG also has offices in Italy, France, the United Kingdom and the US. For more information on snom, please visit

About Alloy
Alloy Computer Products (Australia) Pty Ltd is a wholly owned Australian manufacturer and distributor of networking and communications products. Headquartered in Melbourne with offices in Sydney and Sunnyvale, California. Established in 1985, Alloy is known for commitment to customer service, product quality, and for bringing the latest in technological advances to the market. Alloy is an ISO 9001 Quality Endorsed company. Visit Alloy at


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Efrain Viscarolasaga
Elevate Communications
(617) 861-3652
Email >

Mike Storella
snom technology, Inc.
(781) 569-2044
Email >