Lifeline Direct Insurance Services Launches Interactive Insurance Calculator

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Lifeline Direct Insurance Services introduced a new Tools section of the company's website to offer clients and those looking for insurance information more research options available.

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Lifeline Direct Insurance Services is a nationally branded insurance agency providing clients transparency in their insurance options by finding the appropriate insurance plan for their specific situation at the most competitive prices on the market. The new tools section of the website ( comprises of an interactive insurance needs analysis calculator and a policy assessment section.

The Life Insurance Needs Analysis Calculator provides an estimate of the amount of life insurance coverage clients may need to adequately protect family, investments, and other assets. The analysis provides a snapshot of the client’s current situation and the results are specifically tailored to each client’s needs. According to LIMRA, research shows that purchasers of life insurance prefer purchasing their policies through education and going through a needs analysis to determine an appropriate amount of insurance coverage on an individual basis, not a rule of thumb. The needs analysis calculator will allow customers to educate themselves on proper insurance levels to achieve the desired goal.

Lifeline Direct Insurance Services also offers current customers as well as information seekers the option of a free policy assessment. The policy assessment provides an objective third party analysis of the client's life insurance portfolio. Unlike other investment products, permanent life insurance is rarely reviewed to evaluate its performance. Current declines in interest rates, changing insurance costs, and market conditions can significantly affect a client’s policy. Yet the impact of these changes are seldom explored or understood. Our Policy Assessment is always in the client’s best financial interest and may conclude that no changes are necessary. If improvements are suggested, the Policy Assessment clearly explains how and the client will benefit financially from taking advantage of the recommendations.    

About Lifeline Direct Insurance Services
Lifeline Direct Insurance Services was founded to assist clients in finding the right life insurance plan for their specific situation at the most competitive prices on the market. Lifeline Direct Insurance Services remains diligent in their goal to deconstruct and speed up the process of acquiring insurance for their clients. To obtain more information please contact Lifeline Direct Insurance Services at toll free (877) 805-9624 or

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Matthew Loughran
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