West Virginia Media Selects Matrix for CRM and Sales Analytics

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Solution analyzes and normalizes all sales data for the enterprise

Matrix Solutions, the preferred provider of sales management software to the media industry, announced today that West Virginia Media, Inc. has chosen Matrix for their ground-breaking, web-based CRM and sales analytics software.Owned and managed by West Virginians, West Virginia Media is a statewide business that operates eight television stations and a weekly statewide business and leadership publication. West Virginia Media is committed to benefiting the people of West Virginia while serving the company's advertisers, employees, and shareholders.

"We are thrilled with the response Matrix has garnered in the market. Our customers are quickly realizing that our innovative CRM and sales analytics solution was built for them,” said DJ Cavanaugh, CEO and Partner of Matrix Solutions. "We designed Matrix to give AEs, managers, and executives the tools they need to focus on what’s important: selling advertising more effectively and competing strategically. We are delighted to welcome West Virginia Media to our growing family of customers using Matrix.”

"We are excited to launch Matrix as a foundation in our sales efforts," said Charlotte Cohen, General Manager of WOWK-Channel 13 in Charleston-Huntington, West Virginia. “In today’s diverse and demanding marketplace, providing real-time, accurate information into advertising sales across our organization is a competitive advantage that Matrix delivers, making sales success straightforward."

Matrix provides views tailored to roles:
•For the corporate executive, Matrix delivers detailed reports and dashboards that give a clear     picture across all properties offering deep visibility and analysis against goals, year-over-year pacing and identifies potential "gaps" to be monitored.
•For the sales manager, Matrix offers an analysis of key accounts, pacing and forecasting for all AEs, teams and offices, allowing you to make the best decisions to better manage your salespeople and help your AEs excel at their jobs.
•For the account executive, Matrix provides easy to use functionality that simplifies reporting tasks and streamlines forecasting so that you have more time to spend with prospects and clients. Matrix tracks activities, deals, and accounts seamlessly – anytime, anywhere.

"Matrix anticipated the changing sales model and consequently created a solution that blends our strong reporting and analytical capabilities with Media CRM while being easily accessible through our hosted solution," Cavanaugh stated. "Matrix is a real-time, multitenant application that allows companies of any size to engage with their customers in dynamic new ways. Matrix enables sales people to be more effective, sales managers to be more decisive and corporate executives to be more strategic."

About Matrix Solutions
Matrix Solutions is the leading provider of sales management software for media companies. Our software products, Matrix, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the answers to questions about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Founded in 1992, by media executive and Matrix's managing partner, Gary Diven, Matrix Solutions serves approximately 10,000 customers at over 800 outlets representing more than 50 media groups throughout North America. Some of our customers include Cox Television, Griffin Communications, Entravision, Time Warner Cable, Gray Communications, Telemundo, Media General, and many others. For more information, visit http://www.matrixformedia.com.


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Brenda Hetrick
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