New Program a Game-changer for Business, Website Owners

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Expert Salesman, Internet Marketer Come Together to Create Unique Internet Program: CORE Site Conversion

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Top salespeople are trained to do this, and now website owners can train their websites to do it, too.
-Steve Zellers, Founder

When Steve Zellers left IT sales three years ago, he hoped to translate his unique sales technique into something bigger, something better. Now, with the help of web strategy guru Leslie Hahn, this dream has become a reality with CORE Site Conversion.

Zellers and Hahn have come together to create CORE Site Conversion, a ground-breaking online program that helps website owners learn to sell directly to their customers’ personality types, thus increasing their website conversions (website visitors who become buyers) and bottom-line profits.

“For the first time ever, a marketer can now sell to a customer in their own personality style online, instantly increasing conversion rates,” Zellers said.

Zellers says he used this technique for more than two decades to close in-person technology sales. He would size up a customer, determine their personality type, and then alter his sales pitch and presentation depending on the customer’s perceived preferences.

“Top salespeople are trained to do this, and now website owners can train their websites to do it, too,” Zellers said. “CORE is the key to doing that.”

CORE helps businesses increase their website conversions – their clicks, email sign-ups, purchases, and more - by teaching them to sell in the style that their customer wants, the style determined by their personality type.

“CORE is the brainchild of 20-plus years of technology sales experience and my partner’s 15-plus years of interactive marketing and testing,” Zellers said. “Personality styles are most often people’s dominant buying styles; it’s how they would prefer to be sold to. The problem has been finding people’s styles without a personality test, but we cracked that code.”

Zeller’s partner, Leslie Hahn, has spent 15 years in the web industry and currently owns and operates Cowgirl Interactive, an interactive marketing company in Dallas that provides web design, SEO, copywriting, pay-per-click and online marketing services to high-end clients. Hahn has helped translate Zellers’ successful selling technique into a fool-proof web program, one that teaches users to optimize their website by personality type and how to uniquely sell products to each type.

“If you have ever studied merchandising or the psychology of why we buy, this is it,” Hahn said, “but on the web!”

CORE Site Conversion uses the premise that there are four unique personality types that every person falls into. It then tells users, step-by-step, how to optimize their website to sell directly to those personality types. The users respond by buying from the websites that sell to them in their preferred style.

“The connection that a marketer or salesperson is able to make with their customer is much stronger after they use CORE,” Zellers said. “We can now deliver web content based on who our customers are, not just a message we hope will resonate with everyone.”

In a digitally-driven society where brick-and-mortar stores are becoming more or less extinct, CORE could be a real game-changer.

“CORE can change the future of online selling,” Zellers said. “It’s the only program that can help website owners take advantage of this proven and unique selling style.”

Learn more about CORE at

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Aly Yale

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