Mr. Loposer says in the Digital Marketer newsletter that customer service employees should be trolling e-commerce and social media for feedback.
Austin, TX (PRWEB) January 19, 2012
The research reported in the Digital Marketer newsletter, according to Mr. Loposer, is that the statistics show companies must monitor customer feedback online, for a more effective and proactive customer service campaign. The key to proactive customer service, the Digital Marketer newsletter reports, is to respond to customer feedback in addition to monitoring it. The Digital Marketer newsletter goes on to report that there are a growing number of online business marketers that are catching on, however, companies that are promptly responding to the feedback by using it to reward their customers, are ahead of the curve.
“Relating a personal experience,” Mr. Loposer says in the recent Digital marketer newsletter, where he is drawing upon his own personal experiences. The Digital marketer newsletter reports that, “recently purchasing a disappointing automotive product via a major retailer business online, that's named after a famous river in South America, brought on the beginning of what is commonly referred to as the customer service circle. After getting directed to the manufacturer's customer service department, there were a number of calls made, a few emails sent, and still there was no response. Finally the only recourse was to rip the product and the manufacture on the e-commerce site. Still there was no response. The surprising thing was, the under-performing product, did not cause as much ill will as the fact that the company did not even bother to respond to negative comments posted online. It was clear they had no concern for customer retention.” These are the type of situations, the Digital Marketer publishes online business solutions for.
Mr. Loposer says in the Digital marketer newsletter that the way to combat these type of negative situations with customers, is for the business online customer service employees to troll e-commerce and social media sites, looking for feedback from their customers. The Digital Marketer newsletter goes on to say that answering the phone isn't enough anymore, there must be proactive online customer service, that reaches out to consumers in the way they prefer, online.
More About Digital Marketer
Ryan Deiss created the Digital Marketer newsletter, and gathered an entire team of experts, including Mr. Loposer, to create the world’s leading online marketing newsletter that now has over 5000 global members. The Digital Marketer team that has 16 of the nations most experienced marketing experts, leads the future of marketing for the next century to help people promote online business opportunities more effectively. The Digital Marketer philosophy on investing and marketing is very simple: what might have worked yesterday, may not work tomorrow. The Digital marketer newsletter publishes fresh, accurate ideas backed by data, which is power in all things marketed online.
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