MyFlare for iPhone and Android -- The App That Redefines Personal Safety and Emergency Response

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Utilizing the essential resources on a smartphone -- 911, text, e-mail, GPS, audio and video -- MyFlare is the most innovative personal safety and emergency response app.

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There is often insufficient time in an emergency to communicate with 911. ... MyFlare gives smartphone users the peace of mind knowing that there is additional reassurance in all emergencies.” -- Barry E. Haimo, MyFlare's Co-Founder and CEO

After debuting on Android last fall to a very positive reception, MyFlare, the first automated and multi-functional personal safety app, is now available for iPhone!. Peace of mind wherever you go, MyFlare cleverly employs the essential resources on a smartphone – 911, text e-mail, GPS, audio and video – with just one touch of a button to provide users additional personal safety and faster emergency response.

Funded and designed by co-founders Barry E. Haimo and David Kahn, who were influenced by a close female friend who was sexually assaulted, MyFlare acts as a personalized digital flare gun by cleverly utilizing smartphone technology to minimize one's risk of danger. MyFlare performs ALL of the following actions instantly, automatically, simultaneously and continuously in order to give users the help they need when they need it most, whether they’re in distress or a more significant emergency:

  •     Instantly calls 911 or the user’s designated non-911 emergency contact
  •     Automatically sends a MyFlare Message via SMS text and e-mail to 10 of the user’s pre-selected MyFlare Contacts, alerting them that the user’s in trouble, including the user’s current and ongoing GPS location
  •     Automatically and continuously delivers the user’s text and e-mail messages every three minutes to the user’s pre-selected contacts with an updated GPS location
  •     Simultaneously sends 20-second optional video recordings capturing the user’s present environment, which are attached to the delivered e-mails every few minutes (as determined by the user)
  •     Instantly blasts an optional police siren continuously, except when the phone is not in use

MyFlare's all-in-one functionality is simple and simultaneous -- critical in a potentially life-threatening situation. Most importantly, the MyFlare Message is delivered to the user’s MyFlare Contacts every three minutes with the user’s updated GPS location. The GPS, as well as all of the information sent from MyFlare, can be indispensable to a user fleeing an emergency, or worse, getting abducted, and will prove helpful as evidence in legal proceedings.

Many statistics prove personal safety needs attention. According to a recent USA Today study encompassing the 50 biggest U.S. cities, more than 1,000 savable lives are lost each year because of inefficiencies in emergency medical response times. The National Crime Victimization Survey reported in 2006 that 232,960 women in the U.S. were raped or sexually assaulted, which equated to more than 600 women every day. In addition, the Kids Fighting Chance organization reveals that one child is reported missing or abducted every 40 minutes, which translates to approximately 2,000 reports per day and 800,000 reports per year.

These examples represent the need for more advanced personal safety tools, and MyFlare is at the forefront of providing that innovative protection. Since its recent launch, MyFlare has established partnerships with other safety leaders in the field, including Global Rescue, a world-renowned medical assistance organization, and Richard Bloom, one of the country's top personal safety experts. This winter, MyFlare will have an even greater impact with its upcoming BlackBerry and Spanish versions, as well as MyFlare International, which will enable users to enter their local emergency numbers anyone where in the world. Everyone can benefit from having MyFlare, and the app has already impacted the lives of many, from parents to previously-abused women to college students to hikers to even kite surfers.

David Kahn, CFO of MyFlare, said, “We wanted to create a mobile phone app that will make a difference to a lot of people. The statistics we found were frightening and moving forward with the development of this idea was a no-brainer.” CEO Barry Haimo added, “Unfortunately, there is often insufficient time in an emergency to communicate with 911, and only some 911 dispatchers will investigate scenarios where 911 is called but the victim cannot communicate. MyFlare gives smartphone users the peace of mind knowing that there is additional reassurance in all emergencies.”

The peace of mind that MyFlare provides can be obtained for a one-time promotional fee of $9.99. The app is now available for iPhone on the iTunes App Store and for Android on the Android Market, Amazon.com and Android Tapp. For more information (and to watch a tutorial video to see how the app works), please visit myflareapplication.com or contact MyFlare's Public Relations and Marketing Director, Jared Zwerling, at jared(at)myflareapplication(dot)com.

Contact:
Jared Zwerling
PR and Marketing Director
E-mail: jared(at)myflareapplication(dot)com

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Jared Zwerling
MyFlare
917-741-8519
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