New President for Elateral Boosts Momentum in US Market

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Perry Kamel has joined Elateral as Executive Director of its Board and President of its US operations. As a founding Managing Director of Accenture Interactive, Kamel brings to Elateral a strong digital marketing pedigree with a proven track record helping leading brands apply break-through innovations to maximize business value.

Perry Kamel has joined Elateral as Executive Director of its Board and President of its US operations. As a founding Managing Director of Accenture Interactive, Kamel brings to Elateral a strong digital marketing pedigree with a proven track record helping leading brands apply break-through innovations to maximize business value.

“Elateral is in a fantastic position, as its unique offering fits so well with the needs of executive-level digital marketers right now,” said Kamel. “I look forward to sharing our story of multi-channel cloud-based marketing asset customization and localization with my peers in the US and abroad.

“After countless interviews with top marketing and technology leaders, I know that large-scale multi-channel precision marketing is at the front of their minds. Elateral has a great answer for these needs.”

Kamel will lead Elateral’s US operations, with a particular emphasis on managing relationships with the company’s key US-based clients, and sharing the Elateral story in marketing and analyst communities. He will work closely with Elateral’s UK-based CEO Paul Goater and the Elateral Executive Board to develop the company’s strategy and organization.

“Perry Kamel has unique experience helping large brands define their digital marketing strategies, and execute them in a coordinated and cost-effective way,” said Goater. “We will now have a stronger presence in the US market, bringing us closer to our existing clients there, and spreading Elateral’s message of large-scale brand marketing automation.”

Elateral has over a dozen US-based Fortune 500 clients, including Coca-Cola, Cox Communications and Symantec. The company’s US operations are based in Chicago, Illinois, with additional facilities in New York and Denver, Colorado.

About Elateral (http://www.elateral.com)

Elateral helps large brands to accelerate their marketing programs. A unique cloud-based platform called Marketing Services Cloud enables brands to distribute their brand marketing assets, customize and localize them in the field and then manage and monitor activities from one central location. Many of its clients are consumer goods, technology and automotive brands, but Elateral solutions are industry agnostic. Elateral is based in Farnham, UK, just outside of London.

For further information:

Paul Goater
CEO
Elateral

Direct: +44 (0)1252 740 681
Mobile: +44 (0) 77 7563 8563
Email: paul.goater(at)elateral(dot)com
Web: http://www.elateral.com

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