My goal was not to create an academic text that would gather dust on the bookshelf, but to put something in the hands of businesspersons that is relevant, practical, quick to read and above all useful.
Perry B. Newman, Atlantica Group LLC
Portland, ME (PRWEB) January 23, 2012
A new book written by international business consultant and market development expert Perry B. Newman asserts that despite the urgings of state, provincial and local governments across North America, most entrepreneurs and corporations alike jump into international markets without having considered the basic principles upon which international business success is based.
This costs them time and money and places them needlessly at risk.
Newman's new book, The Ten Commandments of International Business, provides concise and practical guidance that enables businesses not only to succeed internationally, but improves their business processes and overall competitiveness along the way.
“My goal was not to create another thick, academic text that would gather dust on someone’s bookshelf, but rather to put something in the hands of businesspersons that is immediately relevant, practical, quick to read and above all useful,” says author Perry B. Newman. “In my twenty years of international business experience, I’ve watched far too many good companies fail internationally for entirely avoidable reasons. This book provides a clear, step-by-step approach to developing exports, finding appropriate markets and qualifying suitable business partners abroad.”
Newman, founder and president of Atlantica Group LLC, an international business development firm based in Portland, Maine, has worked with hundreds of businesses in their efforts to sell internationally. Formerly the Director of International Trade for the state of Maine and president of the Maine International Trade Center, Newman has coordinated trade delegations to markets around the world and has taken careful note of why some companies succeed, and why others fail.
“I’ve distilled my observations to just ten so-called ‘Commandments’,” Newman continued. “If a company observes these Commandments, it’s far less likely to waste time and money, and far more likely to get things right sooner. It’s a matter of looking critically at oneself or one’s company, and mapping out a plan that fits with your company’s and your products’ strengths. From there, you drill down on the particulars, relentlessly re-examine and continuously seek to improve.”
The Ten Commandments of International Business provides checklists for company preparedness, resources for gathering market intelligence, highlights the “must-do’s” and “must-avoids” in market development and offers any company, large or small, a manageable framework for international market success.
The book is also a resource for economic development officials, export support agencies and, of course, businesses of all sizes across many industries. The book is available for purchase from Atlantica Group at the company’s website or from the book website.
About Atlantica Group LLC: Atlantica Group LLC is an international business development firm based in Portland, Maine. Founded in 2000, the company is led by Perry B. Newman, formerly Director of International Trade for the state of Maine and president of the Maine International Trade Center. Atlantica Group counts among its clients federal, state, provincial and local economic development agencies in the United States and Canada; private sector firms in the United States, Canada and Israel; and is currently working on projects in those markets as well as in India.