Intermarkets Audience Targeting Platform Expands with Opportunities for Video Pre-roll and Mobile Advertising

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Political candidates and national brands benefit from expanded online advertising solutions.

Advertisers are increasingly interested in reaching audiences through video and mobile...

Intermarkets, Inc., the nation's leading independent advertising sales management firm for website publishers and advertisers, announces the expansion of its exclusive audience targeting platform—Intermarkets ATP—to include video pre-roll and mobile online advertising opportunities.

“Advertisers are increasingly interested in reaching audiences through video and mobile because they understand the value of reaching this engaged set of users. As the 2012 political season gets underway, political candidates will use video and mobile to reach out to their constituents. Local and national brands are also benefiting from Intermarkets Audience Targeting Platform’s large inventory pool,” said Mike Snow, Chief Business Development Officer of Intermarkets, Inc.

Intermarkets ATP empowers advertisers and media planning agencies to place their ads in front of a specific audience with behavioral, psychographic, and demographic profiles custom-tailored to match their specifications. ATP can reach audiences based on a variety of preferences and interests including age, income, geography, and purchasing habits.

The enriched service provides access to over 100,000 websites and 300 billion monthly ad impressions. This gives advertisers a cost-effective approach to reach an even broader audience. Intermarkets Audience Targeting Platform adds even more in-depth targeting capabilities through its expanded partnerships with some of the largest ad exchanges and sell-side platform providers.

About Intermarkets

Intermarkets, Inc. is the nation's leading independent advertising sales management firm for website publishers. Advertisers can reach more than 20 million monthly unique visitors with the Intermarkets Portfolio. Serving more than three billion ads every month, and reaching more than 2.5 million people every day, Intermarkets provides publishers and advertisers with a wide range of services, including advertising sales, media buying, ad serving, and more. The privately held company is based in Reston, Virginia.

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Martha Patterson
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