Xtranormal Partners With Universal; Releases ‘The Big Lebowski’ Character Set

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Partnership lets fans put a personal touch on favorite scenes from the cult classic

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Xtranormal™, the revolutionary online approach to movie making, is pleased to announce its partnership with Universal Partnerships & Licensing, enabling fans to put their own spin on movie blockbusters using Xtranormal’s easy-to-use movie-making technology. Under the new relationship, users can re-enact famous scenes or create new "sequels" to movies using their favorite characters and sets.

The new partnership kicks off with the release of The Big Lebowski on the Xtranormal movie-making platform. Visitors to the Xtranormal website can access the new character family at: http://www.xtranormal.com/big_lebowski

About The Big Lebowski
From the Academy Award®-winning Coen brothers, The Big Lebowski is a hilariously quirky comedy about bowling, a severed toe, White Russians and a guy named…The Dude. Jeff “The Dude” Lebowski doesn’t want any drama in his life…heck, he can’t even be bothered with a job. But, he must embark on a quest with his bowling buddies after his rug is destroyed in a twisted case of mistaken identity. Starring Jeff Bridges, John Goodman, Julianne Moore, Steve Buscemi, Philip Seymour Hoffman and John Turturro, experience the cultural phenomenon of The Dude in the “#1 cult film of all time!” (The Boston Globe).

About Xtranormal
Xtranormal brings movie-making magic to the masses. Their motto, “if you can type, you can make movies,” inspires creativity and transcends generations – from a 4th grade student completing a video project, to a teacher making a class more engaging and an advertising firm creating a private label for a B2B client – Xtranormal’s contagious technology has made it a viral sensation with millions of users inspired to make movies through the simple act of typing. To learn more, visit the Xtranormal website, Twitter, Facebook, or YouTube.

About Universal Partnerships & Licensing
UP&L oversees Universal’s consumer product licensing, film and home entertainment promotions, and all corporate alliances for Universal’s theatrical, home entertainment, theme parks and stage productions. This dedicated division is also responsible for monetizing the Studio’s vast library of films and characters through licensing, branding and marketing opportunities. UP&L is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.


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Janice Dolan
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