Our strategy is to maintain and support this growth by focusing on strengthening our network of Authorized Dealers.
(PRWEB) January 18, 2012
ArtCarved Bridal has announced a re-alignment in distribution strategy, which will include modifying its current list of authorized retailers.
“ArtCarved Bridal is a 160 year old brand that continues to grow. Our strategy is to maintain and support this growth by focusing on strengthening our network of Authorized Dealers. To accomplish this, we need to partner with retailers that best represent the ArtCarved Bridal brand experience” explains Jonathan Goldman, CEO of Frederick Goldman, Inc, whose company markets the ArtCarved Bridal brand.
Changes in ArtCarved Bridal’s distribution are currently being implemented in the United States and are effective immediately. Retailers identified as underperforming will be notified they need to develop an improvement plan or will no longer have access to the ArtCarved brand and cease to represent themselves as an ArtCarved Authorized Dealer. In the case where distribution privileges are taken from a retailer, the overall process includes taking all related measures to disassociate themselves from the ArtCarved Bridal name and trademark, including the removal of all product, displays and signage.
ArtCarved continues to be one of the most recognized and influential names in bridal jewelry. In addition to the classic styles of this timeless brand, ArtCarved continues to develop on-trend designs and special Limited Edition rings in a variety of precious metals including Platinum, 18K and 14K Gold as well as Palladium. ArtCarved also offers strong, bold, fashionable designs for men available in precious and contemporary metals, such as Tungsten Carbide. Known as a modern classic, ArtCarved displays the same spirit and style that have been synonymous with quality, innovation and leadership in the bridal market for over 160 years.
About Frederick Goldman
Frederick Goldman, Inc. is one of the largest manufacturers of wedding, bridal and men’s jewelry in North America. Their leading brands include ArtCarved Bridal, Keepsake, Goldman, Diana and Triton.
For additional information contact Tom Tanner, Senior Vice President of Brand Management and Marketing at ttanner(at)fgoldman(dot)com or 212-807-2120.