Act-On Software Grows Revenue 405% Year-Over-Year

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Marketing automation leader adds 171 new customers in Q4 2011, expands internationally

Marketing Automation

Marketing Automation

Fastest growing marketing automation platform for the Fortune 5,000,000

Act-On Software, provider of the fastest growing marketing automation platform for the Fortune 5,000,000, today announced record results for Q4 2011. Act-On added 171 new customers in the quarter, and reported a 405 percent increase year-over-year in annual recurring revenues.

“We needed something that was easy to use, that we could deploy quickly without involving a lot of IT's time,” said Curtis Preston, founder and CEO of Truth in IT, one of Act-On’s newest customers. “It had to be powerful enough to deliver better results right now, but also have capabilities that we could grow into incrementally. Act-On is the first and only SaaS provider that we've implemented that actually does what the sales person told me it would do — and without adding additional charges every time we turn around. Act-On has exceeded our expectations.”

Act-On increased its employee count by more than 600% year-over-year, in order to continue the rapid innovation of its market-leading technology, as well as to maintain its dedicated customer support model.

“This has been a breakout year for us,” said Raghu Raghavan, founder and CEO of Act-On Software. “These fantastic results validate our unique approach to marketing automation, and our single-minded focus on delivering the experience that marketers really need. We are now widely recognized as one of the leaders within the marketing automation industry.”

Additional Company Highlights:

Industry Recognition

In November 2011, Act-On made the 2011 Silicon India si100 list. Now in its 14th year, the si100 list recognizes the top 100 technology companies founded and managed by lndians in the U.S. In addition, Act-On was named one of the Top 10 Enterprise Software companies by Silicon India.

In December 2011, CEO Raghu Raghavan and Shawn Naggiar, Act-On’s Chief Revenue Officer, were named to the Sales Lead Management Association's 2011 "50 Most Influential People in Sales Lead Management" list.

Also in December 2011, Act-On joined the Marketing Automation Institute’s Vendor Council. As a member, Act-On will work with the MAI Executive Council to help define the future of marketing automation and address current issues facing the industry.

Global Expansion

Act-On opened an office in Bangalore, India. Located in Manipal Centre, one of Bangalore’s most prestigious addresses, and staffed by a seasoned team, this office will support Act-On’s rapidly growing international business in the U.K., Europe, the Middle East, Asia and Australia/New Zealand.

About Act-On
Act-On’s fully integrated cloud-based platform enables marketers to realize their creative expression to the fullest.Act-On’s rapid implementation, intuitive user interface and complete tool set enable marketing and sales professionals to execute and optimize their campaigns and calculate the critical metrics they use to define success.

The Act-On platform features an integrated suite of highly intuitive graphical design tools for web forms, landing pages, and emails. In addition, Act-On offers the unique Twitter Prospector designed to enable marketers to use Twitter and other social media properties as both a lead source and for reputation management. Combined with a best-in-class email engine and a series of easy to use tools for website visitor tracking, lead scoring, lead nurturing, and one-click integration with leading web conferencing and CRM solutions, the Act-On platform is the foundation for successful business growth strategies for the Fortune 5,000,000.

Headquartered in Beaverton, Ore., and with offices in Roseville, Calif. and Menlo Park, Calif, Act-On is privately held, and is backed by Trinity Ventures, U.S. Venture Partners and Voyager Capital. For more information, visit: http://www.actonsoftware.com.

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