Acclaro’s refined sensitivity to local and regional cultures allowed us to express ourselves confidently and with great finesse—engaging and honoring our international customers.
New York, New York (PRWEB) January 17, 2012
The direct marketing team at Opus One was no longer content to conquer the hearts and palates of Americans with their exquisite Bordeaux-blend wines; they decided it was high time to woo their European and Asian patrons as well—and in digital space. To cater to these fine wine connoisseurs in Hong Kong, Japan, France and Germany, Opus One made it possible for them to partake visually in the story of the winery and to make direct purchases through their newly-launched multilingual retail website.
Acclaro, a premium translation and localization firm, had the privilege of partnering up with Opus One to adapt their English ecommerce portal and mobile site for these international customers. With a team of linguists, wine experts, translators, engineers and project managers, Acclaro localized Opus One’s site into simplified Chinese, Japanese, French and German. The international sites were just launched in time for the holidays and the mobile ones are scheduled to go live sometime this month.
The biggest challenge of this website translation project was to successfully convey the elegance and refinement of the Opus brand across very disparate languages and cultures. Opus One is one of the most prestigious and esteemed wineries in California, fruit of the alliance between Robert Mondavi and Baron Philippe de Rothschild. Finding the right voice for each local market was crucial so that their international customers could fully appreciate the winery’s rich history, cultural heritage and unique winemaking style.
Luckily, Opus One was willing to invest in the quality of their international websites, and they aimed for excellence from beginning to end. Through style guides, translated creative briefs, in-country reviews and rigorous quality assurance, Opus One went to great lengths to ensure that their international websites mirrored their English one in caliber. The goal was that a Japanese, Chinese, French or German wine drinker would read the same story, experience the same emotions and connect with the Opus One brand in the same way as an American consumer on their English website.
Said Roger Asleson, the winery’s vice president of public relations: “Acclaro’s refined sensitivity to local and regional cultures allowed us to express ourselves confidently and with great finesse—engaging and honoring our international customers.”
Acclaro is an international translation and localization firm that helps the world’s leading brands succeed across cultures. With its global headquarters in New York and offices and affiliates in San Francisco, Boston, Buenos Aires, Bangkok, Sao Paulo and Paris, the agency translates websites, marketing campaigns, documents and software for global enterprises like Yahoo!, Cisco, Oracle and Sony, giving clients an authentic voice in key language markets.