Bodybuilding.com Strengthens Corporate Team with New 2012 Leaders

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Bodybuilding.com, the most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, is proud to announce their new 2012 leaders: SVP of Ecommerce, Peter Thornton; VP of Human Resources, Raquel Moreno; VP of Marketing, Jennifer Hetherington, VP of Operations, Michael McCabe; and VP of Finance, Ryan Vestal.

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Bodybuilding.com, the most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, is proud to announce their new 2012 leaders: SVP of Ecommerce, Peter Thornton; VP of Human Resources, Raquel Moreno; VP of Marketing, Jennifer Hetherington, VP of Operations, Michael McCabe; and VP of Finance, Ryan Vestal.

SVP of Ecommerce, Peter Thornton brings extensive Ecommerce and multi-channel marketing expertise to Bodybuilding.com. Peter will be responsible for bringing leadership and strategy to the overall Marketing, Merchandising and Category Management functions while creating the best online shopping experience for Bodybuilding.com's customers. Peter was the former VP of Marketing, Ecommerce and Merchandise Planning at The Territory Ahead and had prior stops at Harry & David, Coldwater Creek, and Xerox. Peter earned a degree in Marketing from University of Idaho.

VP of Human Resources, Raquel Moreno brings a wealth of experience to Bodybuilding.com after spending much of her time in the consumer retail industry at Toys R Us, Target, and AT&T Wireless. As VP of Human Resources, Raquel will be responsible for HR strategy while leading and aligning the HR team towards achieving business goals. Raquel earned a degree in Psychology from Northwestern University and a J.D. from John Marshall School of Law in Chicago.

Bodybuildng.com has also experienced internal growth. Jennifer Hetherington has become VP of Marketing (formerly Director of Marketing) and has been with the company since June 2010. Michael McCabe is now VP of Operations (formerly Director of Operations) and began his career at Bodybuilding.com in March 2006 as the Florida Distribution Center Manager. Ryan Vestal has been promoted to VP of Finance (formerly Controller) and has been with the Company since June, 2008.

2012 is a big year for Bodybuilding.com with a stronger global focus in the U.K., Brazil and Australia; the new redesign of BodySpace (the world’s largest social fitness network); further build-out of personalization and recommendations; and much more. These new leaders will help ensure all initiatives are met and customer expectations are exceeded.

Bodybuilding.com offers more than 13,000 health and fitness supplements and accessories to help more than 11 million people every month achieve their health, fitness and appearance goals. The website contains more than 35,000 pages of FREE information, including more than 20,000 articles and videos, expert online trainers and new content added daily.

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Crystal Matthews
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