This technology has hit ‘the perfect storm’ in higher education marketing. Sneezebox elevates the student experience and is absolutely a game-changer in our industry.
Denver, CO (PRWEB) January 18, 2012
A newly released web platform is redefining visual storytelling, allowing higher education marketers to create customized stories on the fly to enhance lead generation, lead conversion and student relationship management initiatives. Sneezebox, also known as “WOW Factor in a Box”, combines interactive video which incorporates gaming technology, artificial intelligence and engagement analytics in a single platform to help colleges and universities connect with prospects and students based on shared interests and experiences.
At its core, the platform consists of a library of interactive SmartStories used for different applications throughout the student lifecycle. Each customizable story features interactive choices designed to gather insights and data from audiences to keep them engaged based on what matters most to them.
“Research shows that prospects and students actively seek video as part of their decision-making process, from early research to their final selection. They want to see things in action, learn what they are like, and they want to see how a school fits into their life before they make a decision,” says Jeff Swaim, chief strategy officer at Wired World Media, a digital marketing innovator that specializes in the development of interactive technologies.
“Sneezebox gives colleges and universities a much-needed competitive edge over traditional marketing tactics,” continues Swaim. “Schools spend millions driving prospects to boring, static landing pages or websites filled with thousands of words. We can deliver a much richer experience—and as a result—a much better ROI.”
Sneezebox helps colleges and universities looking to leverage the potential of interactive videos and evolve their role as marketers to become publishers, to effectively engage audiences online. The web app can improve student lifecycle management in a variety of ways, including:
- Creating deeper engagement and delivering a rich, multi-media experience to prospective students to generate more high-quality leads;
- Increasing application rates by delivering personalized video content focused on the specific program area a prospect is passionate about;
- Increasing start rates by providing a series of interactive touch points designed to track student engagement and assist in the enrollment process; and
- Improving student retention by leveraging highly personalized and segmented communications based on individual student progress.
Through highly detailed Sneezebox analytics, higher education admissions reps can easily identify evidence-based approaches that support their student lifecycle management objectives. Each SmartStory presents prospects and students with decision trees and this behavioral data is collected to help determine their next course of action. This insight can help schools better leverage existing resources, create processes to identify and intervene with at-risk individuals, and improve student success.
“This technology has hit ‘the perfect storm’ in higher education marketing,” says Michael Schlegel, vice president of sales for Rally Cap Consulting, a national high school recruiting firm. “The competition for students is at an all-time high with major public universities now offering distance education. Additionally, regulation has added strict compliance rules that limit what admissions reps can say and how they are compensated, plus budgets are tighter than ever. Sneezebox not only helps schools remain compliant and improve lead and app conversion, starts and retention rates—it elevates the student experience. Sneezebox is absolutely a game-changer in our industry.”
Sneezebox is just one in a line of interactive marketing technologies offered by Wired World Media. To request a demo or to learn more about Sneezebox, visit http://www.sneezebox.com or chat with us on Twitter.
Sneezebox is a game-changing technology that makes marketing and sales more efficient and profitable for medium- and large-sized businesses. This “WOW factor in a box” combines interactive video with gaming technology, artificial intelligence and engagement analytics in a turnkey platform. It has proven to enhance results in six areas of business: lead generation, lead conversion, training, network marketing, campaigns, and adaptive learning. Sneezebox is the brainchild of Wired World Media, a digital marketing innovate or specializing in the development of technology solutions that engage and inspire audiences to act. To learn more about Sneezebox, visit http://www.sneezebox.com.
About Wired World Media
Wired World Media is a digital marketing innovator headquartered in Denver, CO, specializing in the development of technology solutions that engage and persuade audiences. Originally a full-service ad agency, Wired World Media has parlayed more than a decade of proprietary research, unparalleled market intelligence and best practice insights into turnkey technologies. Its flagship product, Sneezebox, combines interactive video with gaming technology, artificial intelligence and engagement analytics to boost marketing efficiency and profitability. To learn more about Wired World Media, please visit http://www.wiredworldmedia.com or read our blog at http://wiredworldmedia.com/profiles/blog/list.