(PRWEB) January 19, 2012
“We hope this mini-biography makes it clear why the Salt Guru has always been, and always will be, a defender of scientific truth, justice and the American way of life, seasoned with salt.” said Morton Satin, the Salt Institute’s Vice President of Science and Research, who is, in fact, the Salt Guru.
Wearing a white lab coat and armed only with scientific knowledge about sodium chloride, the Salt Guru has been creating informative and often witty YouTube videos combating “myth-information” about salt, an essential nutrient. Past videos have provided tips on such things as the surprising health benefits of salt, cooking with salt and salt’s impact on history and etymology. For example, did you know the Latin derivation of the word “salad” is “sal” and refers to salted vegetables?
The new, animated video is 2 minutes and 18 seconds long and addresses, among other questions:
-- How did the Salt Guru become so fascinated with NaCl and what he calls its “miracle molecules” critical for health, water conditioning and safe passage on snowy winter roads?
-- Does the Salt Guru think he can take on powerful anti-salt interest groups and overly zealous federal agencies intent on reducing salt consumption to unprecedented low and unhealthy levels?
The animated short features a new Salt Guru logo and follows the recent release of two Salt Guru videos addressing:
-- Road salt and why it’s necessary to protect lives and commerce.
-- What’s at stake with the Food and Drug Administration’s effort to bring about population-wide salt reduction and why citizens need to comment online before a Jan. 27 deadline.
In the coming months, the Salt Guru is also expected to tackle, among other things, salt and the Mediterranean Diet, how salt softens water, why emergency room patients are often put on saline drips and how to make gravlax, a delicious dish featuring salmon cured in salt.
ABOUT THE SALT INSTITUTE: The Salt Institute is a North American based non-profit trade association dedicated to advancing the many benefits of salt, particularly to ensure winter roadway safety, quality water and healthy nutrition.