"It's better to be a month early, than a day late."
Monterey, CA (PRWEB) January 19, 2012
Whether a company markets their products or services to one county, several counties or the entire state, Construction Insider’s "California GOLD Reports" will help them reach the prospects looking for their products and services now, before their competitors find out about those projects.
Unlike most construction leads services, many of the projects on the California GOLD reports have recently been submitted for approval or design review and have not yet received their permits to begin construction. These prospects will be seeking general contractors, sub-contractors, interior designers, windows & door companies, etc. and cost estimates for all the products and services required to complete their construction project.
In an ongoing effort to provide the best construction leads service in California, owner Steve Kenny has revised the format of the reports to make them easier to use for his clients. Each client receives a PDF Report, which is a hardcopy of each project, one project per page, with plenty of room for the sales rep or telemarketer to make notes as they talk to the prospect. They also receive an Excel ™ Report that can be up-loaded into a Sales Lead Management Program (CRM) and can be manipulated or custom-designed by each client to suit their needs.
If a client wants to send the prospects a mailer, Steve recommends using full-color postcards with an offer or incentive to entice a response. Owner, Builder and Architect mailing label templates are also provided free of charge for easier mailing. Construction Insider will design and print full-color custom postcards for their clients.
“I’ve finally found a niche and it’s the pre-permit High-End, Custom Residential Market,” says Steve.
Steve added, “With all the services Construction Insider offers, we can create a marketing system for any business or budget.”
Here’s what one subscriber had to say about the Construction Insider reports:
“And, yes, there are other companies who offer construction permit leads, but we've never found one that gave Steve any real competition, in terms of his sincere dedication to provide us with more information, and most importantly, more accurate information, and now, with his Construction Insider Service, nobody but nobody, can touch his... what shall I call it ?... His 'early warning system.'” – Tom Harrison, President, Tubz, Inc.
One of the most valuable lessons Steve has learned in the 26 years he has provided construction leads is creating a system that allows clients to get their desired results from the leads provided and within the structure of their company. “A lot of people are not able or willing to do phone calling, even though they know they know these leads are great.” says Steve. “So, for my clients that do not have the manpower or willingness to make the necessary calls to these owners and contractors of the projects, I will match them with a trained telemarketer to qualify the leads and set appointments for them so they only talk to people that want to talk to them. Then, all they have to do is sell their product or service to an interested buyer.”
Construction Insider is the next evolutionary step for Steve Kenny. Pulse of the County, his original construction reporting service, was founded in 1986 in Capitola, CA. Steve sold his interest in Pulse in 1990 and moved to Tiburon, CA. In 1992, he then created Lone Wolf Marketing, a service very much like Pulse and covering the four counties of Marin, Sonoma, Napa & Solano. He sold this business in 1994 to take advantage of other career opportunities. After working as a Marketing Director, Sales Manager and Sales Rep over the next few years, Steve saw the need for a new construction lead service in the Monterey area and created "Construction Weekly" in 2005. Construction Weekly prospered for over three years until Steve decided to sell it in September, 2008. He started publishing "Construction Insider" in November 2008.
Steve Kenny, Owner of Construction Insider and Publisher of The California GOLD Reports specializes in providing information about upcoming High-End Custom Residential Construction Projects (new homes, additions & remodels), and announces their expansion from covering just the greater San Francisco / Monterey Bay Areas to covering all 58 counties in Califonia.
Steve Kenny, is available to answer your questions and can be reached by phone at 831-331-6327, by email at: insider(at)redshift(dot)com or visit the website at: http://www.constructioninsider.net
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