This corporate philanthropy program is a perfect way for vendors to give back to their community through donation of gifts in-kind, which can be purchased by visitors.
(PRWEB) January 18, 2012
Charity Bids, providers of the world’s most advanced auction platform, built specifically for non-profit fundraising, announced today a strategic partnership with MVP│NY, a multimedia publishing division of Morris Communications Company.
Generating annual readership of 34 million, MVP|NY's market-leading visitor publications provide a comprehensive, behind-the-scenes look at the best New York City has to offer to visitors and locals. WHERE® New York magazine, part of the global WHERE brand, is a must-have visitor guide for both locals and travelers, and is distributed in-room and at concierge desks of three-, four- and five-star hotels, as well as visitor venues throughout the city. IN New York offers handy event calendars, comprehensive maps and traveler-focused info and has a pulse on city life and happenings for visitors and locals alike. It’s distributed in-room and at concierge desks of the finest three-, four- and five-star hotels, as well as various visitor centers.
Leveraging the Charity Bids Platform, MVP|NY is launching a fundraising auction in association with the Hotel Excellence Awards to benefit Les Clefs d’Or Foundation, the NYC Association of Hotel Concierges Charitable Fund, the ITM Hospitality Fund and the Hotel Association of New York City, Inc. Scholarship Fund. The HEA program, comprised of the Hotel Experience and Silver Plume awards, recognizes the very best in the New York City hospitality industry. That evening, MVP|NY also bestows a Lifetime Achievement Award to an individual who has supported the efforts in the tourism and hospitality industries. The elite guest list to this invitation-only event—an exclusive industry-wide program sanctioned by the Hotel Association of New York City—is a “who’s who” of New York’s hotel and travel community, hosting more than 500 VIPs, including general managers, concierges, directors of sales and marketing, directors of food and beverage, event sponsors, political dignitaries and the media.
This initial campaign, can be found at: http://www.mvpnyauction.com and includes sponsorship from corporations such as Tiffany & Co, Porsche Design Studio, St. Regis New York, Trump International Hotel and Tower, InterContinental New York Barclay, Museum of Jewish Heritage-A Living Memorial to the Holocaust, The Guggenheim Museum, Sister Act The Musical, Stomp, Blue Man Group, Chicago, Rock of Ages, Nobu and many others. Online bidding closes on January 26, 2012
Used by some of the world’s most recognizable non-profits, corporations and celebrities, Charity Bids is a turn-key web and social media auction platform created exclusively for non-profit fundraising. Charity Bids guides its affiliates through each stage of the virtual auction process, enabling clients to raise funds through the auction of items and experiences either leading up to
an event or on a standalone virtual basis, and extend their reach to supporters outside of their immediate audience.
“The Hotel Excellence Awards recognize the best of the best in the hotel and tourism industries,” said Adeline Tafuri Jurecka, senior vice president of marketing and strategic partnerships for MVP|NY. “We are truly honored to celebrate the accomplishments of hoteliers and their staff at this black-tie event. And, for the second year in a row, work with Charity Bids to give back to four worthy causes.”
“We are very pleased to partner with MVP|NY,” said Israel Schachter, co-founder and CEO of Charity Bids. “With more than 48 million international and domestic visitors to New York City each year, the economic impact is significant with more than $28 billion spent by tourists. This corporate philanthropy program is a perfect way for vendors to give back to their community through donation of gifts in-kind, which can be purchased by visitors. Together with MVP|NY, we hope to engage thousands of vendors who benefit from New York City’s tourism economy to join this program and give back to the industry’s important causes.”
About MVP/NY: Morris Visitor Publications New York (MVP/NY) is a division of Morris Communications Company. MVP/NY's market-leading visitor publications include IN New York and Where® New York magazines, QG: New York City's QuickGuide, Where GuestBook® New York and IN New York Map. Reaching every segment of the visitor market—from leisure and family to business and luxury travel—MVP/NY products appear at more than 300 of New York's most distinguished hotels, visitor centers and high-traffic attractions, private clubs, airports, on New York Water Taxi boats, Amtrak trains and Acela VIP lounges and in upscale corporate housing, generating an annual readership in excess of 34 million. For more information, visit http://www.mvpny.net and http://www.innewyork.com.
About Charity Bids: Built by a team of longtime volunteer fundraisers, Charity Bids is a turn-key web and social media auction platform created exclusively for non-profit fundraising. Charity Bids creates and promotes branded standalone and/or seamlessly embedded multi-channel online & Facebook auction programs that enable non-profits to raise funds through the auction of in-kind items and experiences either leading up to an event or on a standalone basis. For more information, visit http://www.charitybids.org.