Launches Hearts on the Homefront Campaign to Help Wounded Veterans in Partnership with Operation Homefront

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After raising more than $11,300 for Operation Smile in six months, joins Operation Homefront for fundraising campaign.

One mission accomplished, next target in sight. After successfully raising over $11,000 for Operation Smile to change the lives of 47 children born with cleft lip and cleft palate around the world, is embarking on a new mission. The goal is to raise $10,000 for Operation Homefront, a leading national military assistance charity that aids veterans, wounded warriors and their families, through’s “Hearts on the Homefront” campaign.

Anyone can help raise money for this effort at virtually no cost through’s social fundraising app at Simply sign up for the app, choose the Operation Homefront chapter you wish to support, and send “hearts” to friends. makes a donation to Operation Homefront for each heart sent and accepted. This directly benefits military personnel and their families, both during and after active duty, by providing financial assistance for everything from grocery purchases to a vehicle donation program.

The campaign has a dimension of fun competition as well. Participants compete for weekly drawings and the states whose residents generate the most hearts will garner additional benefits for their state’s Operation Homefront chapter.

Similar to its success with Operation Smile,’s fundraising app has the potential to raise thousands of dollars for wounded warriors, but cannot do this alone. We call upon all those that know a veteran or their family to show their support by sending as many hearts as possible – a small contribution for those who have given so much more to our country.

Open to the press and public, will raise money for Operation Homefront through its unique auction model, and will continue to support its initial featured cause, Operation Smile, throughout 2012.

About is new auction website where users can bid on and win items at up to 90% below retail, while at the same time raising money for charity through their bidding. Please visit to learn more about our charity-benefit model, where “Bidding is Giving”.

About Operation Homefront

Operation Homefront was formed in February 2002 to support the families of deployed service members immediately following 9/11. Operation Homefront is headquartered in San Antonio, Texas, and has evolved into a major nonprofit. The organization currently provides services to military families across the nation with 25 chapters serving 30 states. The national office handles cases in states that do not have their own chapters. The majority of our clients are the lowest-paid service members, the E-1 through E-6 enlisted ranks. The target population is American military personnel and/or their families who have unmet needs due to financial hardship, death, injury, or physical or mental detriment as a result of service in Iraq or Afghanistan. These may include active duty, Reserve, National Guard and veteran service members.


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Mark Jaklovsky
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