Emeritus Senior Living Wants to Hear About "Grandma’s Worst Date Ever" - Valentine’s Facebook Contest Gets Seniors Talking

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Emeritus Senior Living has launched the “Grandma’s Worst Date Ever” Facebook Contest to add a little spice to Valentine's Day. Enter by Feb. 14 at http://www.emeritus.com/contest. Ten lucky winners will be awarded gift cards ranging from $25-$150.

“We launched this contest to get people talking to the seniors in their lives,” said Jayne Sallerson, EVP, Sales & Marketing for Emeritus Senior Living.

As Valentine’s Day approaches, Emeritus Senior Living presents, “Grandma’s Worst Date Ever” – a Valentine’s Facebook Contest designed to add a little spice, some laughter and a lot of connection with a beloved senior to celebrate this holiday.

The contest is now open for story or video submissions through Tuesday, Feb. 14. Entering is easy. Just interview a senior – such as a grandma, grandpa, aunt, uncle, mom, dad, or friend – about a date that went horribly wrong, and send in all the juicy details via a story or video to http://www.emeritus.com/contest. The only rules are to keep the stories good humored, family-friendly, and less than 350 words (or under 3 minutes for video submissions).

Ten Winners to Win $150, $100, $50 or $25 Gift Cards
An expert panel of Emeritus "bad-date experts" will be judging the submissions, and selecting the finalists from the most humorous and cringe-worthy stories. The Grand Prize and second place winners will be selected by Emeritus Facebook Fan votes. Prizes include a Grand Prize winner for a $150 gift card, two second-place winners for $100 cards, and seven more winners will get $25 and $50 cards. Winners will be announced by Friday, Feb. 17.

Life Stories Celebrate and Honor Our Seniors
“We launched this contest to get people talking to the seniors in their lives,” said Jayne Sallerson, EVP, Sales & Marketing for Emeritus Senior Living. “A big part of our programming at Emeritus is gathering life stories from our residents, which allows our staff to better understand and care for them. We hope this contest will encourage people to do the same, as well as help break the ice with a fun topic.”

For complete rules and to enter the contest, go to http://www.emeritus.com/contest.

About Emeritus
Emeritus Corporation is a national provider of senior living services. Emeritus is one of the largest and most experienced operators of freestanding assisted living communities located throughout the United States. These communities provide a residential housing alternative for senior citizens who need assistance with the activities of daily living, with an emphasis on personal care services, which provides support to the residents in the aging process. Emeritus currently operates 478 communities in 44 states representing capacity for approximately 42,600 units and approximately 49,700 residents. Our common stock is traded on the New York Stock Exchange under the symbol ESC, and our home page is at http://www.emeritus.com.


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MaryBeth Dagg
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