MyWebGrocer Enhances Digital Grocery Experience with Plan2Gro 5X Platform

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New platform will provide consumers with integrated solutions to save time and money.

We want customers to be able to shop, plan and save money wherever they are, whenever they want,” said Sophie Huang, Vice President of R&D for Retail Solutions, MyWebGrocer.

MyWebGrocer, the leading provider of digital grocery solutions, announced the launch of Plan2Gro 5X platform. This new platform reinforces MyWebGrocer’s position as the leader in digital grocery planning, now with 30% share of the market. By linking together everything from interactive store locators and digital circulars, to online recipes, coupons and shopping lists, Plan2Gro 5X makes it easier for time starved shoppers to buy and save on everyday grocery purchases.

Brookshire’s, a large Texas-based regional grocery chain, has implemented the Plan2Gro 5X platform. Brookshire’s customers can now plan their grocery shopping: online at brookshires.com, on a mobile phone via iPhone and Android apps, and for traditional shoppers, a digital version of the printed circulars are posted each week on the Brookshire’s Web site. Consumers are increasingly seeking solutions that can save both time and money, and Plan2Gro 5X does just that for grocery planning and preparation.

Additionally, Plan2Gro 5X provides an integrated loyalty program and ubiquitous access for Brookshire’s shoppers. New features include:

  •     Digital coupon-to-card: Customers can load coupons automatically to their Brookshire’s Thank You card from brookshires.com or a mobile device, taking printed coupons out of the equation.
  •     Points balances: All loyalty points are now synchronized in real-time, across all devices and platforms.
  •     EMail rewards: Exclusive Rewards, eDeals and Top Shopper Benefits are available on “My Shopping List” via mobile devices and online.
  •     New apps: iPhone and Android apps now have improved shopping list capabilities linked to the rewards program and constantly updated coupons, recipes and weekly specials.

“At MyWebGrocer, we consider digital shopping tools a critical element in the path to purchase. Our goal is to make this pervasive in people’s everyday lives. We want customers to be able to shop, plan and save money wherever they are, whenever they want,” said Sophie Huang, Vice President of R&D for Retail Solutions, MyWebGrocer.

“Brookshire’s was involved in the development process of Plan2Gro 5X and worked closely with MyWebGrocer every step of the way. We have always placed a great emphasis on outstanding customer service, and this new digital platform further supports our commitment to providing convenience and exceptional shopping experiences for our customers,” said Rick Ellis, Vice President of Marketing, Brookshire’s.

About MyWebGrocer
MyWebGrocer drives digital connections between consumers, grocery retailers, and Consumer Packaged Goods brands. MWG manages digital solutions for more than 114 retailers nationally, representing more than 10,000 stores, and 90+ major consumer packaged goods brands.

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Alicia DeMartini
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