Victims of Brooklyn Fire Leverage Social Fundraising to Help Rebuild Their Lives

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Friends, Family of Three Brooklyn Residents Use Fundly to Raise $12,000 in Donations

After a devastating electrical fire on January 9th destroyed the apartment and belongings of Brooklyn residents Monica Yi, Darrelle Vary, and Robin Newman, the victims’ friends and family rallied to raise funds among their social networks using Fundly, the world’s largest social fundraising platform.

Having escaped their burning apartment with just the clothes on their backs, all three were in dire need of shelter, clothing, food and financial assistance to help rebuild their lives. They also suffered physical injury and emotional damage – Newman was hospitalized and in critical condition after falling five stories while trying to escape the fire; their two dogs died as a result of the blaze.

To help, friends and family immediately launched an online fundraising campaign on Fundly, which enables individuals and organizations to quickly set up a donation page.
As news of this plight spread through their Fundly campaign on Facebook, Twitter, and other social media channels, total strangers were compelled to chip in nationwide. To date, they have raised over $12,000, surpassing the goal of $10,000, and continue to gain momentum with more than 300 supporters.
"We are overjoyed with our fundraising success and how easy it has been to spread the word and raise donations from our Facebook and Twitter networks,” said Elise Kindya, a friend of the victims who launched the effort.

“Seeing this widespread expression of love and support from online communities near and far is a tremendous source of hope and strength as Monica, Darrelle and Robin work to recover from this tragedy.”

“Fundly is heartened to witness the swift and generous response of friends, family and strangers alike in response to this terrible situation,” said Fundly CEO, Dave Boyce. “We’re delighted that the social media tools we use every day can be harnessed for social good to assist those in need.”

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Deborah Schneider
Fundly Inc.
(415) 277-6973
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Sangita Patel
Fundly Inc.
(650) 223-5930
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