Americans love gadgets, But we still deeply distrust smartphones, tablets and Internet-connected TVs to keep our secrets.
San Francisco, CA (PRWEB) January 19, 2012
Mocana, a company that focuses on device security and mobile security, today announced the release of the latest set of scientific polling data forming a new index of consumer sentiment. The quarterly Device Confidence Index measures how consumers feel about the electronic devices in their lives. The survey, which was run as a baseline last summer, is designed to act as a leading economic indicator of activity in the “Internet of Things” ecosystem, including the devices, software and services that make up this emerging market, currently valued at over one trillion dollars.
You can download the free Mocana DCI Report for January 2012, with trending data and graphs for the last three quarters, here: http://www.mocana.com/dci2012jan
The composite Mocana Device Confidence Index for the last quarter of 2011 jumped to a level 13.2% over the baseline survey that was conducted 6 months ago, indicating a significantly higher level of confidence in electronic devices among consumers. However, when consumers were asked specifically about secret or sensitive information, they remain strongly distrusting of devices’ ability to protect that information well. In fact, only 20% of consumers surveyed said they trusted devices to protect their sensitive information.
The survey asks consumers their feelings on four basic issues: their overall level of trust in a device, how well electronic devices work for them, how they feel about trusting these devices with especially sensitive information, and how anxious they are about hackers and viruses on devices. Consumers are then asked to project how they think they will feel about the same questions, six months from now.
“Americans love gadgets,” said Kurt Stammberger, CISSP and Mocana’s VP of Market Development, “And we’re delegating more of our lives to them. But even so, when it comes down the important things, we kind of hate them, too. American still deeply distrust smartphones, tablets and Internet-connected TVs to keep our secrets. Unfortunately, a certain amount of that distrust has been well-earned, and reinforced by regular reports of devices with security flaws that shouldn’t have been there in the first place. Consumer electronics manufacturers have a long way to go to improve the security posture of their connected devices, and consumers know it.”
The Device Confidence Index is administered for Mocana by IBOPE Zogby International, one of the top 20 market research firms in the world, with offices in 15 countries. The poll is based on a nationally-representative sample of 2,100 U.S. adults. IBOPE Zogby conducted the latest survey for Mocana from January 5 through January 9, 2012. A sampling of IBOPE/Zogby International's online panel, which is representative of the adult population of the US, participated. To more accurately reflect the U.S. population, slight weights were added to region, party, age, race, religion, gender, and education. The margin of error is +/- 2.1 percentage points. Margins of error were higher in sub-groups. The MOE calculation is for sampling error only.
Mocana is developing the industry's only device-independent Smart Device Security Platform that secures all aspects of IP addressable devices as well as the information, applications and services that run on them. Mocana's solutions dramatically increase confidence, trust and compliance among OEMs, service providers and their customers. Every day, millions of people use products sold by over 180 companies that leverage Mocana's Device Security solutions, including Cisco, Honeywell, Dell, General Electric, General Dynamics, Avaya and Harris, among others. Mocana recently won Frost & Sullivan's Technology Innovation of the Year award for Device Security, and was named to the Red Herring Global 100 as one of the "top 100 privately-held technology companies in the world". In September 2011, the World Economic Forum in Geneva, Switzerland selected Mocana from a field of more than 800 nominees as one of its 25 “Technology Pioneers for 2012”.
Kurt Stammberger, Mocana
415 519 0840 cell