(PRWEB UK) 19 January 2012
Throwing out preconceptions about cardboard-looks and bin-bag style chic, the Glasses Direct team behind Element asked themselves whether it was possible for eco-friendly glasses to be both stylish and good for the environment. After some late evenings of research and restless nights the team set about creating a new eyewear collection made from recycled materials.
Taking inspiration from renowned scientists fighting tirelessly to publicise the effects of climate change, to screen stars becoming role models for environmentally conscious living, 10 styles were designed; all made from recycled metal or acetate and priced from ￡99.
According to Glasses Direct:
"We think its great stuff that eco-concious brands are becoming more and more widely available, but we're also aware, as we're sure you are that some don't quite put their money where their mouth is when it comes to telling you what makes their products eco-friendly.
This is why we wanted to show you the ins and outs of Element eyewear, so that you can rest easy that when we say we're into doing our bit for the environment, we really do mean it."
So here are the ins and outs of Element eyewear:
- Made from metal taken from random recyclable items, Element gives scrap such as bottle cans, used factory equipment and washing machines a new lease of life by melting down the metal and using it to create finely crafted metal frames.
- All Element metal frames have a nickel-free finish and the non-toxic, hypoallergenic acetate frames are made from pre-conconsumer recycled material plastics, meaning that the frames are made with care, durability and quality.
- The Element acetate frames are cut from repurposed acetate plastic, which is created by gathering the scraps from previously cut-out frame fronts and temples, sticking by the mantra 'Waste not, want not'.
- Core made from recycled iron
- Interior is 50% recycled blister material
- Exterior is made from recycled plastic bottles.
The team are confident the range can stand up against any other pair of specs in the style-stakes whilst maintaining strong eco-credentials, perfect to give customers peace of mind that glasses needn’t cost the earth in more ways than one.
New to Glasses Direct, Element is available at http://www.glassesdirect.co.uk/brand/element/ prices start from £99.
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Glassesdirect.co.uk is the world's largest online prescription eyewear store. With a wide selection of glasses including designer glasses, men’s glasses and women’s glasses, we offer the same high quality eyewear you’ll find on the high street at much more affordable prices online.
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