Marketing Services Visionary Bob MacInnis Joins Extraprise As Chief Innovation Officer And VP Of Technical Services

Share Article

MacInnis to Spearhead Digital and Database Marketing Leader’s Technical Roadmap to Ensure Stronger and Innovative i2i Marketing Services Based on Customer Intelligence

In support of the company’s continued growth, Extraprise, the leader in right time revenue optimization services for B2B and B2C enterprises, today announced that marketing services innovator Bob MacInnis joined the company as Chief Innovation Officer and Vice President of Technical Services. Reporting directly to Extraprise CEO and co-founder Mike Shanker, MacInnis' role will be critical to introducing advanced technologies and services to Extraprise’s B2B and B2C global clients. He will also ensure the highest level of marketing information support and development of the company’s i2i Marketing Services.

A recognized marketing and technology professional, MacInnis has over 20 years of experience solving Big Data problems by helping large, global companies develop and deliver significant revenue results by using advanced query and segmentation accelerators. These solutions have delivered sub second response time at a fraction of the cost of similar systems from companies such as Neteeza, Vertica, and Oracle Exadata.

Prior to Extraprise, he was Vice President of Advanced Technologies at e-Dialog, since acquired by eBay, where he introduced high speed real-time query, segmentation, publishing and analysis tools that helped catapult the company to top rankings by Forrester for three consecutive years. Prior to e-Dialog, he was a CTO and co-founder of Wired Empire, a marketing services provider now owned by Equifax, where he developed a suite of applications that enabled companies to electronically market their goods and services. These products provided access for marketers to define, automate, personalize, track and analyze marketing campaigns using an integrated, easy-to-use Web-based solution. Bob was also CTO and a Principal at Database Marketing Corporation, and Vice President of Product Development at Ziff-Davis Technical Information Company. He holds a B.S. in Management Information Systems from the University of Massachusetts.

“Bob’s deep and highly relevant experience will further support our mission of marketing services for high volume, large databases that solve the unique objectives of today’s revenue-responsible CMO,’’ said Mike Shanker, CEO and co-founder at Extraprise. “Marketers are continually looking to apply better, smarter and more effective segmentation to their multi-channel marketing campaigns in order to generate increased value and profitability at every stage of the customer life cycle. We are thrilled to add this recognized marketing visionary to our team and look forward to applying his game changing technical and product management skills to our cutting edge i2i Marketing Services.”

The leader in right time revenue optimization services for B2B and B2C enterprises, Extraprise creates customer intelligence and uses it to drive multi-channel marketing campaigns at the right time and in the right places throughout the customer life cycle. Offering an expansive list of its i2i marketing services spanning data management, customer intelligence, marketing strategy, lead generation, lead nurturing and qualification and marketing operations, Extraprise services are scalable and seamlessly compatible with marketing automation and CRM solutions. Clients of all levels of marketing maturity have the flexibility to start and grow with the services they need.

“I am very excited to be joining Extraprise at this time and look forward to driving the continued development of the i2i Marketing Services portfolio. Most importantly, I look forward to helping our clients implement hosted solutions that transform traditional marketing databases into a more cost-effective and value-added intelligent marketing hub,” said MacInnis.

About Extraprise Group Inc.
Extraprise is the leader in right time revenue optimization services for B2B and B2C enterprises, offering the only demand generation services that combine customer intelligence with multi-channel marketing campaigns at the right time in the customer life cycle. Spanning a comprehensive set of services from lead generation to nurturing to closed sale, and upsell and cross-sell, Extraprise’s i2i demand generation services are suitable for clients at all levels of marketing maturity. Delivered through its Guaranteed Success Program as a hosted or on premise service, Extraprise continually meets the evolving marketing needs of its customers by driving tens of millions of customer interactions resulting in hundreds of thousands of buying opportunities from every country and continent. For more information, visit or call +1(888) i2iMKTG or email


Extraprise is a registered trademark of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2011 Extraprise Group Inc. All rights reserved.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

For Extraprise
Chris McCoin
Email >

Rick Smith

Email >
Visit website