CRM Visionary and Small Business Guru Brent Leary to host: “Getting Down to Social Business: The New Business as Usual In The Age of The Collaborative Relationship”

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This Free one day comprehensive conference offers Small and Medium sized businesses specific information and advice on how to leverage social media and social business strategies to meet the needs of the ever empowered social customer and compete with the big guys!

Brent Leary, one of the most recognized names in customer strategies for SMBs, has assembled an impressive list of industry experts and solution providers for a free one day information packed seminar on February 3, 2012. This day-long free conference is being held at the Georgia Tech Research Institute Conference Center in Midtown Atlanta.

The day will focus on the need for companies to transition their approach to “social” away from a narrow, reactionary set of disconnected activities, to a full-fledged corporate culture strategically aligned to build long-lasting relationships with today’s empowered customer.

Speakers for the event include Anita Campbell, CEO and Publisher, Small Business Trends, Robin Carey, CEO, Social Media Today, Ginger Conlon, Executive Editor, 1to1 Media, Bert Dumars, Vice President of Digital Marketing and eCommerce, Newell Rubbermaid, Donna Ennis, Project Director, MBDA Business Center, Art Hall, Director, Alvarez and Marsal, Cory Hartlen, Product Marketing Manager, Radian6, Jeanne Hopkins, Vice President of Marketing, HubSpot, Paul Greenberg, President of the 56 Group & Author of CRM at the Speed of Light, Adam Naide, Executive Director of Social Media Marketing, Cox Communications, Jeff Nolan, VP of Product Marketing, Get Satisfaction, Larry Ritter,SVP & General Manager, Sage CRM Solutions, Michael Thomas, Customer Success Manager, Microsoft, Matt Trifiro, SVP of Marketing, Assistly, Lauren Vargas, Community Management Strategist, Aetna, Emily Yellin, Author of Your Call Is (Not That) Important to Us.

"If there's one SMB event that is a must attend in 2012 it’s Brent Leary's ‘Getting Down to Social Business.’ The reason is quite simple. Not only is Brent one of the leaders in the application of social business to SMBs, but the event itself is pulling in some of the biggest thought leaders in the world of social business. So how can you NOT be there?" says Paul Greenberg.

“Companies have to get in synch with how social/mobile is shaping customer behaviors and expectations in order to provide them with experiences that keep them around longer. And it takes more than saying “Like Us” or “Follow Us” to create meaningful relationships in the Social Age. It takes looking internally to see if your company is ready, willing and able to work together in order to engage customers who want to be valued for more than just a financial transaction,” adds Brent Leary.

To register for this free event please go to: and click on the Register For Free button.

About Brent Leary:
Brent Leary is a CRM industry analyst, expert advisor to SMB, author, speaker and award winning blogger. He is co-founder and Partner of CRM Essentials LLC, an Atlanta based CRM advisory firm covering tools and strategies for improving business relationships. In 2009 he co-authored Barack 2.0: Social Media Lessons for Small Business. Recognized by InsideCRM as one of the 25 most influential industry leaders, Leary also is a past recipient of CRM Magazine’s Most Influential Leader Award. He serves on the national board of the CRM Association, on the advisory board of the University of Toronto’s CRM Center of Excellence, and on the editorial advisory board for The Atlanta Tribune. Leary writes regularly for and, and serves as Blogger-in-Residence for He hosts the “One on One” conversation series at, and teams up with Paul Greenberg on the CRM Playaz show.


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Caitlin Culbert
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