Frutera Trained Rural Guatemalan Women in Pastry Arts to Become Entrepreneurs

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Frutera trains rural women in South Guatemala on different skills to motivate them to start their own home-based businesses and help with the family economy.

pastry, cakes, cooking, women, mothers, skills, entrepreneurship, business

Frutera (fruit company) trains rural women on pastry to become entrepreneurs

We are extremely motivated to continue learning and become businesswomen in the community.

Frutera trained forty women from the rural community of San Francisco Madre Vieja, Escuintla, on pastry production to teach them a new skill that could be used to start their own home-based businesses.

The group met for five consecutive days in the local public school to receive classes in pastry-making techniques using basic recipes provided by Frutera. They were also taught how to construct their own artisanal ovens. These classes were also aimed at raising the women’s self-esteem and to empower them to recognize the economic benefits of using these newly acquired skills to augment their families’ incomes through a home-based business.

This program was undertaken in partnership with the Medfly program and the support of community leaders, mothers from the Better Families Program, and the director of the local public school. During the closing ceremony, the participants received diplomas and shared their “creations” with those in attendance.

The president of the committee of “monitor mothers” of the San Francisco Madre Vieja chapter of the Better Families Program, Sandra Herrera, thanked Frutera for the training: “We are extremely motivated to continue learning and become businesswomen in the community”.

Frutera organized and contributed to the funding of this training program in the pastry arts as part of its Corporate Social Responsibilty Program.

About Frutera:
FRUTERA INTERNACIONAL is one of the largest companies in the agribusiness sector of Guatemala. Produces and exports tropical fruits with the highest quality and environmental standards, committed to the welfare and development of the employees and communities. For more information, please visit:


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Crista Luna
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Carmen Gadala
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