Seafolly Australia Swimwear set to debut at The Orchid Boutique.com

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Miami, January 18, 2012: The Orchid Boutique, an e-commerce site providing luxury swimwear for fashion-forward and style-savvy women, is set to debut Seafolly Swimwear on TheOrchidBoutique.com in January 2012. Seafolly, an Australian brand aims to offer fun and innovative swimwear and is a new addition to The Orchid Boutique.

Seafolly Australia Swimwear

Seafolly Australia

We expect our customers to respond really well to the Seafolly brand and hope to develop a strong relationship with the brand, Mayra Jimenez CCO

The Orchid Boutique, an e-commerce site providing luxury swimwear for fashion-forward and style-savvy women, is set to debut Seafolly Swimwear on TheOrchidBoutique.com in January 2012. Seafolly, an Australian brand aims to offer fun and innovative swimwear and is a new addition to The Orchid Boutique.

Seafolly’s 2012 swimwear collection exudes high glamour and sophistication. Filled with high-waisted bottoms and underwire tops, the collection provides multiple pinup inspired styles. Floral prints with dainty lace accents enhance the feminine style. Design embellishments include ruffles, rouching and fringe. Seafolly swimwear offers ultimate support with desirable push-up in one pieces and bikinis. The collection also offers styles in solid black with fabric cutouts or contrasting white fabric detailing. The 2012 swimwear collection from Seafolly provides strong feminine styles flattering for every woman.

Seafolly designer, Genelle Walkom, says she strives to create designs which suit customer needs. The designer takes her inspiration from the Australian lifestyle, the busy and vibrant beach life. The brand’s philosophy is based on its key design traits including bold statement prints, contrasting textures, and injections of eclectic color. Seafolly strives to provide innovative, fashionable, and high quality swimwear. This swimwear designer focuses on the fun in life and living life to its potential. Their brand’s personality can be summed up in the company’s mission statement: “Live Life with Seafolly.”

Seafolly Australia, headed by CEO Anthony Halas, has provided luxury swimwear since 1975 for women who cherish summer holidays and beach escapes. Halas’ parents founded the company 36 years ago. The company’s headquarters are located in Sidney, Australia. The brand holds true to its “naturally beach beautiful” philosophy with past brand ambassadors such as Miranda Kerr and Kristy Hinze.

To shop Seafolly designs and other luxury swimwear visit:
http://www.theorchidboutique.com/seafolly-swimwear.html.

About TheOrchidBoutique.com

Launched in 2007 by husband and wife team Mayra Jimenez and Ivan Rincon, TheOrchidBoutique.com has become the leading online shopping destination for discerning women who crave style and sophistication in their beachwear. Jimenez personally views each designer’s collection and curates the product mix to create a distinctive assortment of classic and fashion-forward styles. “Our approach to offering luxury swimwear is to hand-pick a unique selection of exclusive designers and we watch them grow through our platform with a variety of different strategies,” said Jimenez. TheOrchidBoutique.com offers pieces from both established and emerging designers including Nanette Lepore, L*Space, Vix, Beach Bunny, Maui, Sabz, Maaji and Doppia. Committed to bringing both quality and originality to its customers, TheOrchidBoutique.com also offers a wide selection of cover-ups, jewelry and bags to complete the flawlessly chic beach look. Visitors to the site can sign up to receive a free newsletter, like them at Facebook.com/TheOrchidBoutique, follow at Twitter.com/OrchidBtq, and enjoy videos at Youtube.com/TheOrchidBoutique.

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