They (BIT Studios) understand how to run the development process from the strategic communication level down to the nuts and bolts of making digital communication intuitive and useful for an audience that is not necessarily Internet-savvy.
Chicago, IL (PRWEB) January 19, 2012
Based in Maple Grove, Minnesota, Timesavers manufactures metal grinders, wood sanders and related equipment that set the global standard for quality in deburring, sanding and finishing. When Timesavers wanted world class web design, Chicago-based BIT Studios delivered. Timesaversinc.com is a fast, friendly and full featured site that sets the standard for digital communication in the metal and wood finishing industry.
Timesavers serves an international audience of woodworkers and metal fabricators. The website redevelopment process began with a deep analysis of the users’ needs. “We were very impressed with BIT Studios’ process,” said Tom Denison, Vice President of Marketing at Timesavers. “They understand how to run the development process from the strategic communication level down to the nuts and bolts of making digital communication intuitive and useful for an audience that is not necessarily Internet-savvy.”
Where the old site put up unintended obstacles to finding information and resources, the new design features a number of user experience enhancements. “It is important to us that new and regular users be able to orient themselves quickly, and find what they need in a matter of seconds,” said Gregory K. Larson, President of North American Operations for Timesavers. “The new design does that.”
Other enhancements include a Portuguese version of the site—translated by a native speaker—to accommodate Timesavers’ business in Brazil, and a distributor extranet tied into the website, offering the convenience of a single back-end interface.
“We are very pleased to work with Timesavers.com,” said Jeffery Thompson, President of BIT Studios. “We could not have asked for better partners in the website development process, and the result is a site that pays attention to the details, reflects the quality of their business and the reputation of their brand.”
“We set high standards for success,” said Larson, “and BIT Studios did a wonderful job meeting them. The new site is a vast improvement, and they guided us through the process very smoothly. From the needs analysis to the finished product, Bit Studios anticipated and headed problems off before they happened.”
Timesavers’ new website was built on Drupal, an open source content management platform that enables Timesavers to add, edit or otherwise change web content easily.
About BIT Studios
One of the fastest growing Chicago web design and interactive marketing companies, BIT Studios has almost two decades of experience in online communication. BIT Studios is one of the only website developers in Chicago that can deliver expert-level results in all areas of web design, development, and marketing. Visit us at http://www.bitstudios.com
About Timesavers Inc.
For over sixty years, Timesavers Inc. has been providing wide belt abrasive finishing machines for surfacing wood, metal, plastics and a range of other materials. As a pioneer in sanding technology for the woodworking and machine tool industries, Timesavers is an industry leader. With unmatched service and support, more than 50,000 machines in the field today, and factory trained independent distributors, Timesavers delivers “The finest finish in the world.”