ShipCompliant Launches New "MarketPlace" Platform for Wineries and Online Wine Marketers

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New Compliance Tool Helps Wineries and Online Marketers To Reach More Customers

"MarketPlace API adds the tools to facilitate compliant transactions from online marketers.”

Answering the need for a compliant platform for wineries and Online Wine Marketers to work together to reach more customers, ShipCompliant today launched its new “MarketPlace” platform. Built around a proven API, the new MarketPlace compliance and financial platform gives online wine marketers and wineries a transactional environment to meet the states’ regulatory requirements for online sales—including the recent California Department of Alcoholic Beverage Control (ABC) advisory for collaboration between online wine marketers and wineries.

ShipCompliant MarketPlace was built to address the quickly evolving and expanding online wine sales environment and the resulting need for a compliant transaction infrastructure that protected the licensee and addressed state regulations concerning collaboration between wineries and online wine marketers. ShipCompliant customers had also expressed the desire to find more ways to work with the burgeoning crop of new online wine marketers to reach and find additional customers. The new MarketPlace platform meets these needs.

MarketPlace Handles Complex Compliance Tasks for Online Wine Marketers

The new MarketPlace API easily integrates into the existing technology platforms of membership-based wine sites, community wine buying sites, and wine product advertisers and allows them to easily execute compliance checks against the licensee’s permits, charge accurate destination-based sales tax and accurately represent the licensee of every sale to the consumer. The MarketPlace platform seamlessly handles licensee acceptance and integrates an “Executor” functionality that disburses payments and generates financial invoices and reporting through a third-party fiduciary. Importantly, MarketPlace assures wineries and suppliers have ultimate control over all aspects of transactions when working with non-licensed marketers as state regulatory agencies have demanded.

The robust and flexible technology at the foundation of MarketPlace allows it to meet and adapt to the requirements of each state. Additionally it is designed to meet the specific criteria set down by California ABC for winery and online wine marketer collaboration including licensee control of funds and final acceptance of sale and fulfillment.

Growth in Winery/Online Marketer Collaboration Spurs New Compliance Platform
“Our clients have clearly expressed a desire to reach more customers through online wine marketers,“ said Jeff Carroll, Vice President of Compliance & Strategy at ShipCompliant. “Seamless automation is the key to ensuring that licensees maintain full control over every placement and transaction, and that funds are disbursed properly with a full audit trail. We’ve always had a focus on tight, customized integrations, and the MarketPlace API adds the tools to facilitate compliant transactions from online marketers.”

Online wine marketers and wineries can learn more about ShipCompliant Marketplace at or by calling (303-996-2344).

About ShipCompliant
Founded in 2000, ShipCompliant provides wine and spirits suppliers with tools to efficiently manage their direct-to-consumer and three-tier sales. The Software as a service (SaaS) system provides a web-based suite of tools that simplify state and federal compliance requirements, automate label and product registration, allow for easy tax reporting and provide simplified workflows that improve visibility. Shipcompliant works with the largest and smallest players in the wine industry with the goal of helping clients sell wine more efficiently and profitably. For more information on ShipCompliant visit


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Jamie Jimenez
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