Entertainment Industries Council Featured in Premier Issue of "The Innovation Intake" Digital Magazine Promoting and Encouraging Science, Engineering and Technology

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The Innovation Intake, published by Innovate+Educate in partnership with Intel, is set to feature interviews with U.S. News & World Report editor Brian Kelly and Policy Contributor Cordell Carter of the Business Round Table, in addition to the SETforJOBS.org collaboration between the Entertainment Industries Council (EIC) and Business and Industry STEM Education Coalition (BISEC)

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"The Innovation Intake also features an extended look at EIC’s Ready on the S.E.T. and... ACTION! initiative which serves to revive American interest in science, engineering and technology (S.E.T.)"

The inaugural issue of The Innovation Intake, published by Innovate+Educate, will feature an article announcing the February 2012 launch of SETforJOBS.org, a partnership between the Entertainment Industries Council, Inc. (EIC) and the Business and Industry STEM Education Coalition (BISEC).

The Innovation Intake is the first nationally distributed publication dedicated to producing and driving high level conversation around critical STEM issues. With contributions from the nation's thought leaders in the areas of policy, industry, education, media and philanthropy, The Innovation Intake aims to turn conversation into action and take the idea of information sharing to a whole new level. The quarterly eZine will be distributed nationwide and available through their website.

The first issue features an article written by Susan Lavrakas, Director, Workforce at Aerospace Industries Association, delineating the value added of belonging to the Business and Industry STEM Education Coalition and announcing an exciting new collaboration: SETforJOBS.org. As a free-form, social networking community, this site will allow associations and states to enroll their members in a platform that fosters communication, idea sharing and mentoring with national, local and state participants. SETforJOBS.org will be a multimedia site with video segments, including the Real People, Real Stories series, photos, articles, interactive activities, contest, educational tools and more. EIC is leading the BISEC communication efforts with this site, which is unlike any other created for the STEM community. “BISEC seeks to facilitate communication and alignment among organizations to achieve greater workforce readiness,” says Rick Stephens, chair of BISEC and Senior Vice President, Human Resources and Administration, Boeing.

EIC hopes that the site begins as a discussion platform and blossoms into a mentoring and educational portal where young people discover their passion for science, engineering and technology and gain insight into job opportunities in these fields.

The Innovation Intake also features an extended look at EIC’s Ready on the S.E.T. and... ACTION! initiative which serves to revive American interest in science, engineering and technology (S.E.T.) and will reposition these crucial issues and supplement an innovative approach to reach a wider audience nationwide. EIC is recognizing the positive work being done in the creative community through the S.E.T. Awards which highlight some of the most accurate, compelling, educational and entertaining performances and productions in these fields.

About the Business and Industry STEM Education Coalition (BISEC)
BISEC is a group of leading associations including the Aerospace Industries Association, National Defense Industrial Association, National Association of Broadcasters, National Association of Manufacturers, National Cable & Telecommunications Association and others, representing key employers of science, technology, engineering, and mathematics professionals working to facilitate communication and alignment among organizations to achieve greater workforce readiness.

About The Innovation Intake
The Innovation Intake is the first nationally distributed publication dedicated to producing and driving high level conversation around critical STEM issues. With contributions from the nation's thought leaders in the areas of policy, industry, education, media and philanthropy, The Innovation Intake aims to turn conversation into action and take the idea of information sharing to a whole new level.

About Entertainment Industries Council
EIC, a non-profit organization, was founded in 1983 by leaders of the entertainment industry to bring the power and influence of the industry to bear on communication about health and social issues. The organization is considered to be the chief pioneer of entertainment outreach and one of the premiere success stories in the field of entertainment education. EIC provides information resources for entertainment creators through innovative and time-proven services and methods of "encouraging the art of making a difference" from within the entertainment industry. EIC produces the simulcast national television special PRISM Awards Showcase which addresses accurate portrayals of prevention, treatment and recovery from drug, alcohol and tobacco use, and mental health concerns. The organization also produces the S.E.T Awards, honoring positive and non-stereotypical portrayals of science, engineering and technology.

EIC also addresses issues such as diabetes, ADHD, Post Traumatic Stress Disorder, foster care, women's health, firearm safety and injury prevention, sun safety and skin cancer prevention, human trafficking, terrorism and homeland security, eating disorders and obesity, seat belt use and traffic safety, and HIV/AIDS prevention. The organization has also launched an initiative to increase the public profile and interest in science, engineering and technology. EIC’s web site is http://www.eiconline.org. The PRISM Awards web site is http://www.prismawards.com.

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