Eastern Bearings Inc., Rebrands to Eastern Industrial Automation, Retains Strong Focus on Providing Bearing Solutions

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While Eastern Bearings may have a changed name, the company is still very much interested in becoming an ever growing global source for bearings.

Eastern Industrial Automation (formerly Eastern Bearings, Inc.) has made critical steps to enter 2012 more aggressively than ever with a continually expanding catalog of bearings and industry leading engineering support.

While it is true that Eastern Industrial Automation has rebranded to better spotlight their focus on industrial automation as a whole, Principal, Geoff Filker, explains that the company is “still focused on providing the best bearings solutions and services available.” He says, “Our roots are in bearings and complimentary products and services that support bearing applications. With that in mind we continue to add to our catalog and to the talent and expertise we offer our customers around the world."

Regarding the strategic change from Eastern Bearings Inc., to Eastern Industrial Automation, Director of Sales and Marketing, Drew Tucci explains that the company's rebranding and new website both underscore a desire to "expand our customer reach and demonstrate our global capabilities." In addition to bearings, the company also provides industrial automation equipment, pneumatics, motion systems, and custom services aimed at “Improving performance and enhancing our customer’s bottom line.”

With a product catalog featuring what Eastern Industrial Automation describes as an “exhaustive” list of manufacturers ranging from NSK bearings, Thomson, Timken bearings, Rexnord and McGill, Filker explains that the staff at Eastern Industrial Automation is, “More than prepared to provide just about any bearing for any application anywhere in the world.” He continues, “Being able to say ‘yes’ to just about any bearing request is a capability we’re proud of, and we’re thankful to have been able to develop the experience and knowledge that go hand-in-hand with that capability."

In addition to rebranding in order to bring a focus to the broader range of services Eastern Industrial Automation is capable of, the company has also expanded virtually in the form of a newly optimized web presence through Easternia.com. As Tucci explains, “Our new website simply helps us do everything we did before on a larger scale, while broadening our exposure to new customers and simultaneously offering more value to existing ones.”

About Eastern Industrial Automation

Formerly Eastern Bearings, Inc., Eastern Industrial Automation is a worldwide provider of angular contact bearings, machine tool bearings, bearing services, and more. For more information, visit Easternia.com, or call 781-899-3952.

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Joe Colarusso
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