New Social Media Agglomeration Launches Offering Free Promotion to Its Users

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Road Code, launched today, is a new online medium that merges the best components of popular social media sites.

A new online medium that merges the best components of popular social media sites, will launch late January 2012. The Road Code, created, designed, and implemented by co-founders Paul Brocky and Tom Catuosco, along with a team of programmers, makes obtaining information on-the-go, easy and free. This online freeway for advertising is peeling out onto the World Wide Web and will allow users to log on and create their own mini website to promote anything their heart desires with an easy-to-use 4-character alpha-numerical code.

“I have used a number of social media outlets, tried new-fangled ways to access information quickly through my smartphone, but those ways were never quite what I wanted or needed,” said Paul. “Whether you are a consumer, realtor, or business professional, this website allows users to gain information and utilize more useful ways for sales forces, such as realtors and car dealerships, to disseminate the most current information, all while being easy enough for the average Joe to use.”

Paul developed the concept after driving home one winter’s night to discover his dream home was finally for sale. He pulled over his car to get the information from the sign but could not find a pen, pencil or piece of paper in his car, nor was there an easy way to pull up all the information on his smart phone. A little down-trodden, but eager to find the answer, he hurried home with a new-found determination, not only for the house, but for a better way to get information easily and quickly from the road.

After a few months of concepting and planning, Paul – The Traffic Controller - teamed up with his long-time high-school buddy, Tom – the Techie Translator –, and began building The Road Code in early March of 2011. They will finally come to see the fruits of their labor in the New Year.

“There was certainly a need for this kind of technology,” said Tom. “We spent a lot of time really dissecting the most essential pieces to the most popular social media sites and combined it with what we wanted as a consumer. It’s a great tool for businesses, consumers and really anyone that wants to promote or get information about something – and for free. It’s been a great experience thus far and we’re really excited to launch this to the public. We hope see you on the freeway.”

The Road Code, found at, is an online informational website that allows users to create their own mini websites that lets them post the who, what, when, where, why about anything they want to promote. Once they have put in all this information into a profile, complete with picture and video capabilities, they are given a four-digit code to use in their marketing and promotional efforts, as well as the ability to print The Road Code signs to post with this unique code. And the best part about the site is that it’s free.

Apps are also available for free for BlackBerry, Smartphones, i-Pads, and i-Phones.

Fast Facts:

  •     All codes expire in 90-days (if not updated or renewed)
  •     Any user can have an unlimited number of codes
  •     Users can add keywords and meta tags for increased visibility on The Road
  •     Free pdf Templates of the users created code to download and print
  •     Free Downloadable Apps available: iPhone, iPad, Blackberry, Smartphones including Android
  •     Website re-direction for those that already have an existing website

Still to come:

  •     A section for optional comments for each code’s homepage
  •     User Profile ability
  •     Vanity and Personalized codes

For more information, please visit or call KKPR Marketing & Public Relations at 570.296.2333


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