Location3 Media Releases Franchise Marketing White Paper

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Free digital marketing resource provides in-depth strategies and tools for franchise and multi-unit businesses

“You can’t slap a strategy for a single business on a multi-unit campaign and expect great results. Digital marketing solutions need to be built individually for those models,” says Location3 President Alex Porter.

Franchise and multi-unit businesses face unique challenges in all marketing campaigns, but especially in digital marketing where thousands of locations need coordinated messaging across all paid, local and social channels. Location3 Media is releasing Findability and Performance: A Guide to Digital Marketing for Franchise and Multi-Unit Businesses, a free whitepaper addressing the needs of this growing sector of the economy.

“You can’t slap a strategy for a single business on a multi-unit campaign and expect great results. Digital marketing solutions need to be built individually for those models,” says Location3 President Alex Porter.

Findability and Performance outlines a comprehensive strategy for developing, executing and optimizing a digital marketing campaign specifically for franchise and multi-unit businesses. From initial research to analytics-based optimization, the white paper walks through the entire process of running a digital campaign when hundreds or even thousands of locations are involved. Sections focus on the intersection of local search and social media, communication strategies between corporate and franchise owners and tips for maximizing even the smallest paid search budget. Using industry examples and free resources, the paper lays out actionable steps that can be employed by franchise owners and corporate officers alike without industry jargon or vague advice.

The Local Search Traffic (LST) division of Location3 Media is a leader in the field of local search and franchise marketing. Findability and Performance features a wealth of knowledge gained from experience providing services to more than 150,000 multi-unit retail locations. LST is also a member of the exclusive Google AdWords Premier SMB Partner Program, where our focus on franchises and multi-unit businesses sets us apart from many of the other partners. This program connects Google’s trusted and experienced AdWords partners with businesses that want expert help in creating, managing and optimizing their online advertising campaigns.

Download the free white paper at http://www.location3.com/franchise-marketing-tips. For more information about Location3, contact Angie Pascale: apascale(at)location3(dot)com | 720.881.8528 | @angiepascale.

About Location3 Media
Location3 is a digital marketing partner built to improve the findability and performance of consumer and multi-unit retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 70 full-time employees who service global, national and local brands. More than half of Location3’s client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

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Angie Pascale
Location3 Media
720-881-8510 528
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