NEST Fragrances Debuts the Blue Garden Reed Diffuser

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Popularity of the Blue Garden Candle Spurs New Home Fragrance Product Introduction

NEST Fragrances Blue Garden Reed Diffuser

Because of its overwhelming popularity, we decided to launch the Blue Garden Reed Diffuser and we’ll also be unveiling additional Blue Garden products very soon. I couldn’t be more pleased with the warm welcome the fragrance has received.

NEST Fragrances, a leading luxury home fragrance manufacturer, today announced the addition of the Blue Garden Reed Diffuser to its award-winning NEST Fragrances Collection. Joining the wildly popular Blue Garden candle, the new reed diffuser boasts a modern floral fragrance featuring blue hydrangea, hyacinth and forget-me-nots blended with fresh green notes and a dew drop accord. The fragrance notes come together to create the aroma of a lush, fragrant floral garden.    

“When we first launched our Blue Garden candle in 2010, we weren’t expecting it to become one of our top-selling fragrances so quickly,” said fragrance expert Laura Slatkin, founder and CEO of NEST Fragrances. “Because of its overwhelming popularity, we decided to launch the Blue Garden Reed Diffuser and we’ll also be unveiling additional Blue Garden products very soon. I couldn’t be more pleased with the warm welcome the fragrance has received…it happens to be one of my favorites, too!”    

NEST Fragrances’ elegant and sophisticated reed diffusers are carefully crafted with the highest quality fragrance oils and are designed to continuously fill any space with a lush, memorable fragrance. The alcohol-free formula releases fragrance slowly and evenly into the air for approximately 90 days. Available in a 5.9 Fl. Oz. (175 mL) container for $34 (SRP), NEST Fragrances Reed Diffusers are now available year-round in seven popular fragrances, including Blue Garden, Bamboo, Grapefruit, Moroccan Amber, Moss & Mint, Orange Blossom and Wasabi Pear, as well as the seasonal NEST Holiday.

The new Blue Garden Reed Diffuser is available for purchase now at shop.nestfragrances.com, and it can be found at Neiman Marcus and Bergdorf Goodman beginning in February.

About NEST Fragrances
Founded and owned by Laura Slatkin, NEST Fragrances (NEST) is a specialized home fragrance company that emerged from its parent company, Slatkin & Co., after it was acquired by Limited Brands, Inc. Laura has a long-standing reputation as a leader in the home fragrance industry and is well-known for her luxurious scented candles, room sprays, diffusers and other essentials for rooms and environments. NEST’s client list currently includes more than 70 prestige companies in the fashion, beauty and home fragrance industries – all of whom turned to NEST to develop their own exclusive line of home fragrance products. In 2008, Laura launched her own home fragrance collection, NEST Fragrances, which won the 2009 FiFi Award for Interior Scent Collection of the Year. NEST draws on decades of experience in the home fragrance industry with a special expertise in designing, developing, producing, distributing and marketing home fragrance collections that capture each client’s unique brand image and style. For more information, visit nestfragrances.com. NEST can also be found on facebook and Twitter.

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Tim Rossi
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