Avon Books Introduces New Discovery Tool Designed With Bibliophiles in Mind: Stylized QR Codes Lead Romance Readers To a Mobi Site Love Match!

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Beginning January 2012, all new Avon titles will include a QR code on the book covers linking romance readers to the Avon Romance mobi site. Readers can get information on favorite authors, newly released titles, backlist treasures, videos and multimedia content, easy click-to-buy links for print books and e-books, and special extras, such as value-priced e-book deals.

In a culture where women increasingly appreciate the snap-and-go convenience of getting their information via mobi apps on their smart phones, Avon Books, an imprint of HarperCollins Publishers and a leader in the romance category, has developed a convenient way for readers to access their monthly required romance reading. Avon’s just-launched mobi site, http://m.avonromance.com, links directly to an easy-to-browse, easy to click-and-buy online catalog. Beginning January 2012, all new Avon titles will include a QR code on the book covers linking romance readers to the Avon Romance mobi site.

Developed in response to reader requests, m.avonromance.com will feature information consumers want. Readers who have downloaded a QR code app on their smart phones can snap a photo of the Avon mobi code using the camera on their handheld devices. Readers can get information on favorite authors, newly released titles, backlist treasures, videos and multimedia content, easy click-to-buy links for print books and e-books, and special extras, such as value-priced e-book deals. Buy links direct readers to Amazon, B&N, Google, and Indie Bound.

Avon’s mobi site will provide an intuitive browsing experience. For example, a reader who accesses the site for more information about New York Times bestselling author Stephanie Laurens’ THE FALL OF ROGUE GERRARD will be able to search for comparable titles by clicking “search for similar titles.” The experience is a roulette wheel of fun – one never knows quite what the site may recommend, such as the bawdy, deliciously funny historical A TALE OF TWO VIKINGS by USA Today bestselling author Sandra Hill. The intent is to create additional awareness for frontlist titles, while keeping a treasure trove of backlist in a constant state of discovery and rediscovery.

Avon will continue to evolve the Avon Romance mobi site to include author videos and full social media integration, and always with the reader in mind.

For more information please contact Meredith Burks at 212-207-7344, Meredith.Burks(at)harpercollins(dot)com

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Meredith Burks
Avon Books
(212) 207-7344
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