"Marketing is interconnected, and if you’re not thinking that way, you’ll lose."
Chicago, IL (PRWEB) January 19, 2012
Mike Sprouse, the accomplished media and marketing executive, author, speaker and philanthropist, today announced the public launch of Sprouse Marketing Group, LLC. Sprouse Marketing Group (http://www.sprousemarketing.com) provides comprehensive marketing expertise to businesses via distinctive marketing strategies and knowledge necessary to thrive in today’s ultra-social, interconnected world where the challenge to market effectively is tougher than ever. Mr. Sprouse will serve as the company’s President and Chief Executive Officer in charge of the overall enterprise.
Mr. Sprouse has built an unparalleled track record of achievement spanning from his professional athletic career, to early E-Commerce adopter and founder, to big media executive, to C-level internet executive, to author of the critically-acclaimed book The Greatness Gap. Sprouse Marketing Group is built upon the mindset and foundational elements of its two-time national Marketing Team of the Year awarded by the American Business Awards.
“The demand for the expertise we have has been building for quite some time now not only in Chicago, but worldwide,” said Mr. Sprouse. “There aren’t many businesses with a deep understanding and expertise about how all aspects of marketing can work together effectively nowadays. It isn’t about just hiring one creative agency or one PR firm or one expert operating in a silo that claims to solve one subset of Marketing. No longer is it good enough in today’s ultra-connected, ultra-social marketing world to be an expert at one thing, or even a few for that matter. The world is way too interconnected. That’s the key phrase. Marketing is interconnected, and if you’re not thinking that way, you’ll lose.”
Prior to opening Sprouse Marketing Group, Mr. Sprouse was most recently the Chief Marketing Officer for Epic Media Group, a leading digital marketing company that helped brands and advertisers with their online, mobile and social marketing initiatives. Before Epic Media Group, Mr. Sprouse spent five years as a media executive for Playboy Enterprises as Senior Vice President of Marketing and Sales, where he led a team responsible for creating high-profit, high-growth e-commerce and online businesses, and cross-functional initiatives that positively impacted the company’s other revenue streams. Prior to Playboy, Mr. Sprouse was a marketing executive at the Danbury Mint, leading the company’s initial foray into E-Commerce. Before Danbury Mint, Mr. Sprouse was a world-ranked ATP tennis professional following a successful collegiate tennis career as the recipient of the prestigious Arthur Ashe Award. He graduated with honors from the University of Notre Dame, and majored in Accounting.
Sprouse Marketing Group brings strategic expertise and fully-integrated marketing strategies to its clients through the company’s unique knowledge base covering all facets of online marketing, offline marketing, e-commerce, social media, creative services, public relations, event marketing, trade and B2B marketing, sales and ROI boosts, branding and more. Sprouse Marketing Group has worked successfully with clients across all industries including media, entertainment, fashion, e-commerce, technology, direct marketing, insurance, finance and many more.
“Whether you’re talking about offline, online, social media or e-commerce; brands and businesses are marketing-interconnected across platforms like search, social media, email, or retail to name just a couple. So, the ability to be exceptionally well-rounded with deep expertise and accomplishment in how all these communication platforms fit together, and to be able to craft a consistent narrative in a way that makes sense to your customers, followers and prospects is a necessity, not a luxury, in business nowadays. We’re the team you always thought your business should have that brings that vision to fruition.”
Sprouse Marketing Group is Chicago-based, with staff throughout North America and clients worldwide. If you or your business would like more information on how Sprouse Marketing Group can immediately work for you in ways others can’t, contact info(at)sprousemarketing.com or visit http://www.sprousemarketing.com.
About Sprouse Marketing Group:
Sprouse Marketing Group, LLC (http://www.sprousemarketing.com) is a comprehensive, back to front, start to finish marketing organization that works with brands and businesses that need marketing direction, expertise and assistance. The company builds brands, boosts sales, helps businesses dominate their competition, and puts their clients’ organizations on the right course to growing their enterprise in a long-term, sustainable, and successful manner.
In short, Sprouse Marketing Group gives its clients the insight, the foresight and the action plans they would get from the Chief Marketing Officer (CMO) and award-winning marketing team they always thought their business should have.
Sprouse Marketing Group exists to benefit businesses that have the desire or need to think differently about the value and importance of marketing-interconnectedness, how marketing exists within their business, and what opportunities they could be missing by overlooking a deeply-rooted marketing perspective.
Sprouse Marketing Group is led by Mike Sprouse, author of The Greatness Gap and renowned marketing executive. You can follow him on Twitter, LinkedIn and through his personal blog. The company is based in Chicago, IL with staff throughout North America.
For inquiries and interview requests, contact Cherilyn Cubeta, Vice President of Sprouse Marketing Group, at: