Badgeville Secures Contract with Recyclebank, Following Early Round Recognition by Felix Investments

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Badgeville has done it again, establishing a relationship with yet another customer, Recyclebank. With over 100 new customers in 2011, Badgeville is taking gamification to new heights. Felix Investments, an early investor of Badgeville, spotted the young company early on and supplied them with the initial seed money needed; proving Felix’s prescient in identifying prosperous early stage investments for their investors.

Felix Investments, Badgeville, Gamification

"Badgeville's gamification technology allows companies to add customizable game mechanics to their website that offers the marketers a powerful tool to keep their users interested, and the users an interactive way to be involved with the web and mobile experiences."

Gamification... is a powerful business strategy that increases engagement, lifetime user value, and helps brands across content, commerce and the enterprise exceed key business objectives.

Felix Investments partners Frank Mazzola and Emilio DiSanluciano are thrilled by the results.

Referring to Badgville’s consistent growth , Frank Mazzola commented: “From the moment we closed the first round of funding, this company has done nothing but perform beyond our wildest expectations. I can only wish every company we invest in performs like Badgeville both from an execution standpoint and an investment standpoint.”

Felix Investments is a pioneer in the secondary market for private shares, and is leading the way for private-tech companies to raise the funding they need before going IPO. Felix Investments offered Badgeville CEO Kris Duggan a unique opportunity by offering their support without interfering with the ambitious entrepreneur's vision.

Badgeville serves over 1 billion API calls per month and 5 million registered and active users across live customer communities.

Felix Investments’ partners Emilio DiSanluciano and Frank Mazzola, combined with their team, have shown yet again their ability to recognise an emerging business with the right combination of a winning team, high growth potential, and a solid business strategy.

According to Emilio DiSanluciano, Felix Investments did not limit Duggan’s control of the company, allowing him to focus on building up Badgeville's massive growth without financial worries or hand-holding investors getting in the way. And their hands-off strategy has paid off, with the growing company seeing seven figure quarterly revenues and 400% growth in 2011, and sporting customers such as Samsung, Dell, Rogers Communications, NBC, eBay’s X.Commerce, Chesapeake Energy, CA Technologies and Kaiser’s Avivia.

Emilio DiSanluciano commented that Badgeville's gamification technology allows companies to add customizable game mechanics to their website that offers the marketers a powerful tool to keep their users interested, and the users an interactive way to be involved with the web and mobile experiences.

“Gamification... is a powerful business strategy that increases engagement, lifetime user value, and helps brands across content, commerce and the enterprise exceed key business objectives,” says Frank Mazzola. “Using these proven techniques, Badgeville clients experience 25% to over 150% increases in high-value user activities.”

Gamification is set to be big in 2012 and it is clear that Felix Investments has already recognised its potential for success.

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Radyar Shirvanloo
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