Chicago, IL (PRWEB) January 20, 2012
Clopton Capital, a commercial mortgage provider based out of Chicago, IL has today had to delay their release of their first video to promote commercial mortgage rates of 3.5%. The reason for this lies in the technical difficulties and editorial issues with producing the short yet professionally produced video.
“The issue is merely trying to get the frames, music and other elements into the right order and to make them work together perfectly. What I have now is very stylish but it jumps the gun and nullifies the point I'm trying to make. The video outlines the unemployment and commercial credit issues in America and then presents Clopton Capital's commercial mortgage refinancing program as part of the solution. It's a powerful message but it would look far to contrived to release it as is,” said Eric Smith, the head of marketing for Clopton Capital.
The firm believes that utilizing high quality videos in conjunction with their daily press releases and other marketing efforts will give them an edge over the competitors and make them more attractive to contact and ultimately conduct business with. “This is merely an eloquent way of bringing attention to programs we maintain that local banks simply do not. The problem is banks have their own local marketing to bring customers in and we don't. We have to be far more creative to bring attention to ourselves on a nationwide basis,” said Jake Clopton, the founder of Clopton Capital. The firm expects the video to be completed within a week and believes it will be successful in garnering them more attention.
Any institution interested in gaining access to their 3.5% commercial mortgage conduit is encouraged to contact the firm at 866.647.1650.
Any businesses or commercial real estate owners who are seeking business loans are urged to contact Clopton Capital at 866.647.1650 or via their website CloptonCapital.com.
For more information about Clopton Capital’s business loan services visit their website dedicated to them at CloptonCapital.com. To join their financial link exchange visit CloptonCapital.com/link.
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