Brand New Kia Optima in Hendy Group Showrooms From 1 February

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Test drive the new Kia Optima at Hendy's from February 1st.

The New Kia Optima

The New Kia Optima

We are very excited to see the Kia Optima finally arrive in Hampshire

Hendy is delighted to announce that the Kia Optima, the all-new flagship saloon, will hit its showrooms on 1 February. This is the latest model to be launched in Kia's design-led product offensive, bringing high levels of standard specification and low running costs to Hampshire, from just £19,595 on-the-road.

“We are very excited to see the Kia Optima finally arrive in Hampshire,” commented Mark Busby, New Car Sales & Marketing Director, Hendy Group. “We’ve seen sneak previews of this car for a while now, and the buzz from Kia around the world has been very enthusiastic – we now know why! It’s clean, stylish and a serious competitor in the D-segment market.”

Mark Busby continues, “The Optima offers features never previously seen on a Kia. The entry level is impressive enough, but dependent on the model they choose, drivers can have the likes of self-parking, heated and cool-ventilated seats, cornering lights, panoramic sunroof and a reverse parking camera. The six-speed automatic transmission is among the most advanced currently produced by any car manufacturer we’ve seen.”

Appealing to the business community who make up the vast majority of D-segment customers in the UK, the arrival of the Optima means that for the first time Kia has a seriously competitive car in all the key sectors for the UK's fleet and leasing industry - Picanto, Rio, cee'd and now Optima.

Even before the arrival of the Optima, Kia's corporate sales were going through the roof - up by 145% between 2010 and 2011, for a market share which improved from 1.58% to 2.42%. With the introduction of the Optima, further progress is confidently expected.

Hendy Group will offer the Optima with only a diesel engine - a new 134bhp version of Kia's smooth and efficient 1.7-litre CRDi ‘U2' power unit - while all four specification options contain every essential.

As with all Kia vehicles, the Optima comes with Kia's unique seven-year or 100,000-mile warranty, which is fully transferable to subsequent owners.

For more details, contact The Hendy Group on 0800 032 0766 or visit our two Kia showrooms at:

Hendy Portsmouth, Southampton Road, Cosham, Portsmouth Hampshire, PO6 4RW
Hendy Eastleigh, M3 Trade Park, Leigh Road, Eastleigh, Hampshire, SO50 9PT

Notes to editors:

For further comment, information or press photography, please contact Mark Busby, New Car Sales & Marketing Director, Hendy Group mbusby(at)hendy-group(dot)com 023 8027 1271

About the Kia Optima


Care-3, Kia's servicing package for retail customers, is available for Optima and offers a fixed cost and inflation proof servicing for three or five years. All work will be carried out by trained product technicians, using genuine Kia replacement parts and specified oils. The Care-3 package is just £299 including VAT, which covers the first three services - either 36 months or 30,000 miles, or the Care-3 Plus package is £549 including VAT which covers the first five services - either 60 months or 50,000 miles.


The Optima is based on an all-new platform which ensures it has class-leading passenger and luggage space and safety features while being no larger than its competitors. The boot capacity has been enlarged to 505 litres and the 60:40 split folding rear seats allow longer loads to be transported.


The Optima is built around an incredibly stiff safety structure and there are large disc brakes on all four wheels, ventilated at the front, with anti-lock (ABS), Electronic Brake-force Distribution (EBD) and Brake Assist, giving the car class-leading emergency stopping power in all conditions, regardless of the force applied to the pedal by the driver. All versions have Electronic Stability Control (ESC) to counter any tendency of the car to skid out of control because of bad weather or over-exuberant driving.


All manual versions feature Kia's EcoDynamics fuel-saving, CO2-reducing measures, including Intelligent Stop & Go and aerodynamic drag-reducing measures, while automatics have an Active ECO button which alters the operation of the engine's electronic control unit and the compressor on the climate control system, bringing potential fuel savings of around 9%. The manual can achieve 57.6 miles per gallon, with CO2 emissions of 128g/km, while the figures for the automatic are 47.1mpg and 158g/km. Both attract vastly lower company car taxation rates than any previous Kia D-segment model.


The Optima is available with an extensive list of features. Sold in the UK with Kia's familiar 1, 2 and 3 trim grades, with the mid-range 2 version also offering buyers the options of ‘Luxe' or ‘Tech' variants. Standard features include alloy wheels, air conditioning, LED daytime running lamps, leather steering wheel, Bluetooth with voice recognition and music streaming, steering wheel-mounted audio controls, all-round electric windows and electric folding mirrors as well as cruise control and a speed limiter.

The Optima ‘2 Luxe' version has leather seats with a grey cloth trim, panoramic sunroof with electric blinds, 18-inch alloy wheels, black front calipers, black and chrome radiator grille surround, sculptured side sill mouldings and front and rear valances and a reversing camera in the rear-view mirror.

The Optima ‘2 Tech' is equipped with black leather and cloth upholstery, a 12-speaker premium Infinity audio system - including a centre speaker, an external 11-channel amplifier and an eight inch subwoofer - 17-inch alloy wheels and a 7-inch touch-screen satellite navigation system with European mapping and an integrated reversing camera.

Optima 3 is a combination of the mid-grade 2 models with additional features. It includes a panoramic sunroof, auto light control, Infinity audio system and touch-screen satellite navigation with integrated reversing camera. Unique to the 3 are Xenon headlamps with automatic levelling, full black leather upholstery, a cool-ventilated driver's front seat, heated rear seats and an automatic parallel parking assist system. Smart key with start/stop ignition button, stainless steel door scuff plates with front illumination, mood lighting and alloy pedals complete the top-of-the-range version's high specification count.

About The Hendy Group

Information for Editors:

Hendy Group Ltd
Chandlers Ford Industrial Estate
School Lane
United Kingdom
SO53 4DG

Telephone: 023 8027 1271
Fax: 023 8062 7539

Hendy Group Ltd is a premier family motor group with around 20 premises stretching across Southern England from Devon to West Sussex.

Hendy holds Ford, Mazda, Kia and Honda franchises, plus Ford and Iveco van and truck franchises. The company handles all aspects including sales, servicing, parts, hire, accident repairs and Rapid Fit centres. Specialist operations include engine dynamometer testing, fuel injection testing and repairs, as well as engine sales to the construction and marine industries.
Hendy was founded in 1859 and whilst having grown to a company of significant geographical and economic size, the Hendy Group remains a closely-knit family concern. Currently, both the Chairman and Deputy Chairman are great-grandsons of the company founder F.A. Hendy, with the next generation of sons and daughters within the company structure ensuring the continuity of the family business.

Throughout the company's history, the Hendy family can be said to have followed good business practice - grasping opportunities as they've appeared, reviewing operations in order to remain efficient and keeping up with manufacturers' changing demands. Above all, the Hendy family has always been careful to continue to meet the needs of customers, ensuring that they enjoy the best service and attention at all times.


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Nicola Jones
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